Latin America

Industry stakeholders are increasingly debating between sustainability and technology leadership strategies in the appliances market. As margins continue to shrink, leadership in either category is critical to maintain continued competitiveness. In…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Vacuum cleaners has continued to see steady and stable growth in retail volume terms in 2023 despite facing challenges associated with economic uncertainty and persistent consumer perceptions. Vacuum cleaners are not widely used in Mexico and…

Vacuum cleaners in Colombia witnessed a substantial decline in sales volume compared to the preceding year, primarily attributed to the country's economic downturn. Reduced consumer incomes prompted prioritisation of essential goods over…

Home cooking remains popular in Mexico, despite the return to normalcy post-pandemic. The trend was reinforced during the height of the pandemic and in 2022 when remote working and home schooling remained prevalent but has persisted throughout 2023,…

Following a surge during the pandemic, small cooking appliances has evidenced a moderate volume decrease in 2023, chiefly influenced by a significant decline in light fryers. While this downturn suggests a stabilisation post the pandemic-induced…

Refrigeration appliances in Mexico has sustained a positive trajectory throughout 2022 and into 2023 in terms of volume sales growth, buoyed by the enduring trend of remote working and hybrid work models that encourage Mexicans to spend increased…

The sales volume of refrigeration appliances has witnessed a considerable decline, primarily influenced by the prevailing economic conditions that have adversely impacted consumer purchasing power. A significant factor contributing to this downturn…

The COVID-19 pandemic had a significant impact on personal care appliances in Mexico. As consumers worked and studied from home and socialised less, with restrictions on social gatherings like weddings, baptisms, birthday parties and quinceañeras – a…

Despite the challenging economic climate in Colombia, personal care appliances has exhibited continued albeit moderated growth in 2023. Notably, the growth, albeit marginal, is primarily propelled by the rising popularity of body shavers among men.…

The microwave market in Mexico experienced a decline in retail volume sales for the first time in many years during the COVID-19 pandemic, breaking a trend of steadily rising household penetration driven by the convenience factor. Prior to the…

Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional.…

Large cooking appliances in Mexico has continued to sustain solid growth in retail volume terms in 2023, though not eclipsing the peak experienced in 2020. The initial surge in home cooking triggered by COVID-19 has persisted as consumers prepared…

Large cooking appliances faced a notable decline in sales volume, strongly influenced by the contraction within the real estate sector. This downturn in 2023 can be primarily attributed to the reduced construction of new homes, a trend that…

Home laundry appliances in Mexico is another category that has continued to post a robust performance due to the sustained trend of hybrid or fully remote working. The resulting consumer behaviour has inclined towards enhancing domestic efficiency,…

The economic landscape in the country has resulted in a noticeable decline in the sales volume of home laundry appliances. Throughout 2023, there has been a significant decrease in the sales of automatic dryers and washing machines. Several factors…

In Mexico in 2023 the market for food preparation appliances is seeing continued growth, having shown resilience through the changes in lifestyle brought on by the pandemic. Despite a return to pre-pandemic activities, the home cooking and baking…

Within the realm of food preparation appliances, blenders have showcased consistent growth in both sales volume and value throughout 2023, defying expectations following the relaxation of pandemic restrictions. Their steadfast performance can be…

In Mexico, dishwashers have historically been niche products, with a relatively low household penetration rate. Local consumers have traditionally shown little interest in dishwashers, constrained by economics but also often remaining unconvinced by…

Dishwashers in Colombia witnessed a slight decrease in sales volume compared to the previous year, primarily due to a contraction in the country's construction sector, directly impacting the category. The decline is chiefly attributed to a decrease…