Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

 
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

USD 1,325
Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

USD 1,325
Strategy Briefing

New Economic Reality: Geopolitical Risks and Globalisation Reset

Oct 2023

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

USD 1,325
Country Report

Wearable Electronics in Mexico

Jul 2023

In 2023, smart wearables is expected to see double-digit retail volume and current value growth; faster than the increments recorded in 2022. Consumers in Mexico are more aware of the importance of a healthy lifestyle in the wake of the Coronavirus…

USD 990
Country Report

Wearable Electronics in Argentina

Jul 2023

2023 saw wearable electronics remain one of the most dynamic categories in Argentina’s consumer electronics industry, with the very strong performances recorded in smart wearables and activity watch (digital) underpinning a strong increase in demand…

USD 990
Country Report

Portable Players in Mexico

Jul 2023

Over 2023, portable players is projected to continue to see double-digit retail volume growth and high single-digit retail current value growth. However, there remain significant divergences within the category in terms of retail volume and current…

USD 990
Country Report

Portable Players in Argentina

Jul 2023

The positive volume growth that has been recorded in sales of portable players since 2020 can be attributed entirely to the huge boom that has been seen in demand for wireless speakers. While demand in all other categories of portable players has…

USD 990
Country Report

Mobile Phones in Mexico

Jul 2023

Retail volume sales of mobile phones are expected to grow over 2023, albeit due solely to smartphones. Before the onset of the Coronavirus (COVID-19) pandemic, the rate of growth in retail volume sales of smartphones had been slowing, in spite of the…

USD 990
Country Report

Mobile Phones in Argentina

Jul 2023

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

USD 990
Country Report

In-Car Entertainment in Mexico

Jul 2023

The downward trajectory in retail volume sales of in-car entertainment predated the outbreak of the Coronavirus (COVID-19) pandemic and related restrictions on travel and consumer movement in general. The negative results in terms of demand continued…

USD 990
Country Report

In-Car Entertainment in Argentina

Jul 2023

2023 saw in-car navigation record yet another double-digit drop in volume sales as category sales declined further towards vanishing point. The use of dedicated devices designed especially for GPS navigation while driving is now extremely rare in…

USD 990
Country Report

Imaging Devices in Mexico

Jul 2023

Retail volume sales of imaging devices are in long-term decline in Mexico, as local consumers are increasingly happy to use their smartphones to take photos and record video. The image quality of smartphones is steadily improving, with many of the…

USD 990
Country Report

Imaging Devices in Argentina

Jul 2023

The pressure on household incomes due to the very high inflation that has plagued Argentinian society for some time continued to discourage consumers from investing in imaging devices during 2023. However, economic uncertainty and the erosion of…

USD 990
Country Report

Home Video in Mexico

Jul 2023

Overall, retail volume sales of home video are set to continue to decrease strongly over 2023. However, there remains a sharp divergence between the performance of televisions and video players. The strong growth in demand for OLED TVs is offset by…

USD 990
Country Report

Home Video in Argentina

Jul 2023

Televisions continued to account for virtually all sales in home video in Argentina in 2023. The very positive volume growth that was recorded in televisions in 2022 continued into 2023; however, by the middle of the year, the category was…

USD 990
Country Report

Home Audio and Cinema in Mexico

Jul 2023

During 2020 and 2021, the demand for home audio and cinema was supported by the exigencies of the Coronavirus (COVID-19) pandemic, which saw consumers fall back on the home for entertainment purposes. As consumers worked, studied and entertained…

USD 990
Country Report

Home Audio and Cinema in Argentina

Jul 2023

During 2023, demand for home audio and cinema remained on a downtrends trend. Volume sales have been falling in the category for many years, although 2020 was an exception as the strict approach taken to social distancing and home seclusion at the…

USD 990
Country Report

Headphones in Mexico

Jul 2023

Retail volume sales and current value sales of headphones are set to continue to grow over 2023, and at their fastest rates of the review period. During 2020 and 2021, the demand for headphones was strongly supported by the fact that many more people…

USD 990
Country Report

Headphones in Argentina

Jul 2023

2023 saw volume sales of headphones in Argentina increase for the fifth consecutive year. The main reason for the strong positive sales performances being seen in headphones is rising consumer demand for TWS earbuds. Despite wireless headbands and…

USD 990
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