Latin America

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…

Nescau from Nestlé is set to remain the leading brand in other hot drinks in retail value terms in 2023, and also increase its share of sales. The company expanded its Nescau portfolio with the launch of Nescau Extra Cacao 30% and 60% variants. These…

Tea, which was once a rapidly growing category in Brazil, is encountering a slowdown in its retail volume growth, due to evolving consumer preferences and economic shifts. While tea is no longer viewed as an essential commodity by some, there is…

Coffee in Brazil maintained low and stable retail volume growth annually for several years before the pandemic, despite already substantial domestic consumption. Growth eased during the pandemic, and after a year of retail volume decline for coffee…

Due to the drought suffered across Uruguay, the quality of tap water was impacted in 2023. With a high level of sodium, tap water was unsuitable for consumption. The Uruguayan government responded to the crisis by giving away bottled water to…

Other hot drinks recorded a sluggish performance in 2023, driven by the decline in other plant-based hot drinks (yerba maté), which make up the majority of other hot drink sales in Uruguay. The drought in Uruguay impacted the running water. Since it…

In 2023, drought continued in Uruguay, having an ongoing impact on the hot drinks landscape. Lack of water impacted more than half of Uruguay's 3.5 million citizens, leading to significantly slower agricultural production and directly impacting the…

Due to the drought suffered in Uruguay over the past two years, the quality of the running water was impacted in 2023, containing 400mg of sodium and being unsuitable for drinking. This was seen in the cities of Montevideo, Canelones and San Jose.…

Consumption of black tea continued to increase in Ecuador during 2023, although retail volume growth rates remain modest and this is largely due to the perception among local consumers that black tea is a traditional product and a rather…

The popularity of flavoured powder drinks is under pressure in Ecuador, with retail volume sales having receded substantially since the peak of the COVID-19 pandemic and only marginally positive retail volume growth recorded in the category during…

2023 was a year of sustained positive volume growth for Ecuador’s hot drinks industry as each of the two largest categories, coffee and tea, saw rising demand. However, demand for hot drinks increased only marginally, largely due to rising consumer…

2023 saw substantial increases in the average unit price of coffee as the category continued to be hugely impacted by the ongoing increases being seen in the commodity price of coffee at international level. This global rise in the price of coffee…

Tea in Mexico has maintained the image of being a natural and healthy product for years, and this was reinforced in recent years by the COVID-19 pandemic. According to Euromonitor International’s Voice of the Industry: Food and Nutrition survey in…

In 2023, other hot drinks is set to experience slower growth than in 2022 in both retail current value and volume terms. However, growth is still expected, and it has been a very active year in terms of innovations, rebranding, and collaborations…

2023 has been a year full of launches in hot drinks, driven by the changing lifestyles of Mexican consumers in the post-COVID-19 period. Amongst the brands to see the most innovation has been Nestlé’s Nescafé, with releases of products for making…

In 2022, Mexico witnessed amongst the most significant price increases for coffee in recent years. Alongside an annual inflation rate of 7.82%, the highest in recent years, the country faced the challenge of poor harvests in countries such as Brazil…

Guatemala continues to face high levels of inflation in 2023, driving up average retail prices in the tea category. Leading brands have activated sales with the help of discounts and promotional offers, as consumers are more cautious with expenditure…

The reduction in time spent at home in the post-pandemic era has translated into weaker sales of chocolate-based flavoured powder drinks and other plant-based powdered drinks in 2023. Schools have resumed in classes on a full time basis, and the…

Guatemala’s economic challenges have been exacerbated by high inflation levels in recent years, with locals becoming more price sensitive as a result. In 2023, Guatemala also experienced political upheaval, as the progressive Bernado Arévalo was…