Latin America

While the pandemic, when it first hit the region, resulted in a slight decline in off-trade volume sales of soft drinks and a steep fall in on-trade volumes in Latin America in 2020, both channels have since been recording positive growth, including…

Sports drinks is experiencing continuous growth, stimulated by the prevailing health and fitness lifestyle trend and exacerbated by the recent tap water crisis. Following the COVID-19 crisis, sales of sports drinks have shown robust retail volume…

Uruguay experienced a notable economic upturn of in the previous year but eventually faced a recession due to irregular and insufficient rainfall that evolved into a severe drought by the end of 2022. This prolonged crisis persisted until June 2023,…

Despite a moderate growth in off-trade volume sales for RTD (Ready-to-Drink) tea in 2023, the overall consumption landscape remains underdeveloped and lacks popularity among Uruguayan consumers. This modest upturn follows a series of declines over…

100% juice experienced significant growth in 2023, primarily fuelled by the prevailing health and wellness trend. Consumer inclination towards healthier and natural juice options has surged. The increased demand for vitamin C, prompted by COVID-19…

Energy drinks continued its strong growth trajectory in retail volume sales, driven by habitual consumption patterns among consumers. Montevideo Refrescos SA's Monster brand, catering to a younger demographic inclined towards extreme sports and…

Concentrates displayed a modest resurgence in off-trade volume sales following a decline in 2022, primarily propelled by decreased demand for powder concentrates. The tap water crisis, attributed to poor water quality due to high sodium content in…

The past two years of drought in Uruguay have adversely affected the quality of running water, rendering it unsuitable for human consumption due to its 400mg sodium content. This issue was particularly prevalent in Montevideo, Canelones, and San…

The drought experienced over the past two years in Uruguay severely impacted the quality of running water, rendering it unsuitable for human consumption due to its high sodium content of 400mg. This affected cities like Montevideo, Canelones, and San…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

The aftermath of the pandemic resulted in a notable shift in consumer preferences towards products that emphasise health and wellbeing within various foods and beverages. This change has reverberated across various product categories, notably…

In 2023, local consumers remained cautious with their spending as they prepared to cope with economic uncertainty. Spending wisely meant that they prioritised essential products and limited their consumption of non-essentials. Off-trade volume sales…

In Mexico, there is a discernible shift among consumers to choose natural beverage options. This evolving trend is characterised by heightened interest in products crafted with natural ingredients and devoid of artificial additives. As…

The surge in demand for RTD coffee in 2023 can be attributed to a multifaceted interplay of factors, foremost among them being the escalating consumer preference for convenient and on-the-go coffee solutions. As part of fast-paced lifestyles,…

The health-conscious trend is on the rise in Mexico, leading to increasing demand for products that promote overall wellbeing and offer functional benefits. Local consumers are becoming increasingly aware of the importance of maintaining a healthy…

Despite budget limitations stemming from high inflation, sales of energy drinks sustained a positive trajectory in 2023. This resilience can be attributed to Mexicans' perception of these beverages as a convenient source for a quick energy boost, and…

After returning to pre-pandemic lifestyles, consumption occasions have witnessed certain changes in Mexico. With increasing numbers of consumers venturing out of their homes, the convenience provided by RTD concentrates has become increasingly…

Carbonates in Mexico observed a significant increase in value sales in 2023. This was driven by price increases as players responded to inflationary pressures, but also by a shift towards smaller formats as consumers resumed out-of-home activities…

Sparkling flavoured bottled water remained a niche in Mexico at the end of the review period, but witnessed important expansion in terms of availability of new brands. These beverages offer refreshing flavours while containing fewer calories and…

In 2023, Guatemalans were eager to resume activities outside the home. The fear of contagion from the COVID-19 Coronavirus was less relevant for the majority of the population, leading to the return of sports activities and socialising. As a result,…