Latin America

In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in…

While 2022 marked the end of the transition back to normalcy following the COVID-19 pandemic, 2023 witnessed a return to full normalcy, bolstered by favourable macroeconomic conditions which spurred growth in the tissue and hygiene industry in…

In 2022, retail tissue faced significant challenges due to high inflation, supply chain disruptions, and rising raw materials costs, particularly cellulose and paper pulp. These factors contributed to a substantial increase in retail current value…

Despite the declining birth rate, Mexico is still a “young country”, with the median age of the population being 29 in 2023. The population of Mexico reached just above 128 million in 2023, with over half of people aged below 34. However, there is a…

In Mexico, the demographic landscape is experiencing a notable shift, particularly within the 0-3 year-old population segment. According to the latest data published by the National Institute of Statistics and Geography (INEGI), the country witnessed…

Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and…

In 2022, away-from-home (AFH) tissue and hygiene in Mexico saw a positive performance as various establishments, such as restaurants, hotels, schools, and recreational venues, began to reopen, or operated at increased capacity. This recovery trend…

Most categories in wipes witnessed heavy volume declines in 2023, as the issue of small-scale smuggling impacted Uruguay. Wipes were a very popular item to be purchased in Argentina, due to the relatively high unit price and small easy-to-carry…

Tissue and hygiene sales in Uruguay were dampened by the growing issue of small-scale smuggling from Argentina. Swathes of consumers have been crossing into Argentina to buy cheaper goods. The gap between the official exchange rate and the informal…

In 2023, retail tissue in Uruguay witnessed further decline in volume sales, with paper towels and toilet paper both affected. These two segments accounted for almost 90% of all retail tissue sales by value. Small-scale smuggling has negatively…

Retail adult incontinence in Uruguay was subject to an increase in small-scale smuggling, but to a much lesser extent than other tissue and hygiene categories. Typically, the most smuggled products are those sold in a relatively small and…

Retail volume of sales of nappies/diapers/pants in Uruguay fell considerably in 2023, due to the ongoing decline in the country’s birth rate. In addition, small-scale smuggling from Argentina also impacted local retailers’ sales, although the impact…

Menstrual care in Uruguay witnessed a sharp decline in retail volume sales in 2023, with the category contracting for the second consecutive year. Uruguayans are still buying menstrual care products, but many consumers opted to buy these products at…

The main constraints facing local distributors of away-from-home tissue and hygiene in Uruguay was the small-scale smuggling issue in Argentina. In 2023, smuggling became a prominent threat to companies located in border cities, such as Salto and…

In 2023, the wipes landscape in Peru was significantly impacted by price rises. As such, while retail value growth was positive, retail volume sales were challenged in areas including cosmetic wipes and baby wipes. Due to this scenario, there has…

In 2023, the tissue and hygiene landscape in Peru registered positive retail value growth, while retail volume results were challenged by ongoing inflation. The increase in the prices of supplies, packaging and transportation has been a key challenge…

In 2023, retail tissue in Peru recorded positive retail value growth, while retail volume sales were low, challenged by rising prices. In line with inflation and the decline in disposable incomes, consumers have reduced their spending, while…

In 2023, the retail adult incontinence landscape in Peru showcased accelerated growth, in line with results noted across the late review period. In addition to growth rising from a small base, increasing awareness and consumer education has bolstered…

In 2023, nappies/diapers/pants in Peru recorded positive growth for both retail value and volume sales. Following the negative impact of COVID-19, when sales declined in line with home seclusion, the nappies/diaper/pants landscape reached 2019 volume…

In 2023, menstrual care in Peru recorded positive retail value sales, driven by price increases. While retail volume remained positive, levels were lower than in previous years. The complex economic context, in addition to the low penetration of…