Latin America

Tobacco in Latin America was recording positive value growth in 2022, driven by the still dominant cigarettes category, but with e-vapour and heated tobacco products recording more dynamic growth. However, the development of these next-generation…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

For many years, Mexico was characterised by healthy demographic growth, which led to an increasing number of people of legal smoking age each year and, with it, an increase in the number of smokers, which resulted in positive demand for tobacco…

In 2022, cigarettes remained the primary tobacco category in Brazil. The volume growth of cigarettes in 2022, although slower than in 2019, was indicative of the dynamics surrounding illicit trade rather than an increasing preference for tobacco…

Smokeless tobacco, e-vapour products, and heated tobacco are no longer available in the Mexican market after being banned in 2020, so there is no current data available.

In 2022, Mexico suffered its largest inflationary impact in the past two decades. Nonetheless, cigars, cigarillos, and smoking tobacco demonstrated a certain level of resilience, driven mainly by cigars, which holds the largest value share in the…

The year 2020 saw a poor performance for cigars, marked by a rapid and significant increase in the dollar exchange rate. In addition, the limited opportunities for socialising due to the pandemic resulted in fewer occasions for smoking cigars.…

Since the pandemic, an increasing number of Mexicans have become more aware of health and self-care, encouraging them to take greater interest in leading healthier lifestyles, improving their diets, exercising more frequently, and aspiring to have…

In 2022, cigarettes in Brazil observed a sustained shift in consumer preference, as economy cigarettes gained share from mid-priced cigarettes. This change can be attributed to growing price sensitivity amongst consumers, and their perception of…

Uruguay struggled with high inflation in 2022. Consequently, people’s purchasing power fell. Also, the exchange rate of the UYU against the American dollar appreciated by about 10% in 2022. The combination of high inflation and currency appreciation…

The headline story for tobacco in Peru in 2022 was the continued high level of illicit trade, with more than half of volume sales of cigarettes in 2022 believed to be from illicit channels. The problem has become even more acute since 2020. One…

Since the main consumers of e-vapour products are young, they have limited purchasing power and as a result, they are attracted to the more affordable single-use e-vapour products. As a result, there has been a significant increase in single-use…

Fine cut tobacco continued to account for considerable value sales in 2022, and unlike cigarettes, registered a healthy volume increase. Part of the reason for the growth was with inflation on the rise, consumers opted to roll their own cigarettes…

With society completely opened up in 2022, as fears about the pandemic eased significantly, cigars, cigarillos and fine cut tobacco all registered very high-volume growth, and in particular cigarillos. With people socialising again and having events…

Several factors contributed to a significant drop in volume sales of cigarettes in 2022. Smoking prevalence is gradually declining as authorities’ efforts to stem smoking are bearing fruit. In addition, in 2022, inflation was high, caused by global…

Illicit trade of cigarettes is a very significant issue, with more than half of volume sales in 2022 believed to be from illicit channels. The problem has become even more acute since 2020. One reason for the increased appetite for illicit cigarettes…

Positive value growth was recorded across tobacco in the Dominican Republic in 2022 despite volume sales of cigarettes falling over the course of the year. Demand for cigars increased significantly due to the full reopening of the local hospitality…

The burgeoning heated tobacco category continued to register rising demand during 2022 as smokers who had previously preferred more traditional cigarettes continued to migrate towards this next generation alternative to cigarettes. At the time of…

La Aurora SA maintained its very strong position in cigars, cigarillos and smoking tobacco in 2022 as the company’s wide portfolio of cigars ensured another consecutive year of category leadership for the local player. La Aurora continues to benefit…