Latin America

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

After the sales decline seen in 2020, due to the restrictions implemented when COVID-19 hit the region, Latin America has since been recording positive volume and value growth. While new regulations are being introduced across the region that require…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

In 2023, sweet biscuits is set to maintain retail volume and current value growth despite budget limitations resulting from high inflation. Consumers perceive these as a convenient snack that is easily available, and they are also affordable compared…

As consumers are having to adjust their budgets to deal with high inflation, some are having to decide to prioritise essential products over those perceived as expendable. Sugar confectionery is one of the non-essentials that has been suffering to…

In 2023, consumers have been cautious with their spending, as they cope with economic uncertainty. Spending wisely has meant the prioritisation of essential products, and has limited the consumption of non-essentials such as snacks. However, the…

In 2023, companies in savoury snacks have focused their product development efforts on flavours and variety. Spicy flavours are especially trendy, with companies launching new versions of already positioned brands, but with a touch of spice. This is…

Ice cream observed many new product launches during the review period. Consolidated brands such as Magnum (Unilever) and its close competitor Mega (Herdez/Nestlé) also launched new flavours in 2023. Magnum launched Moonlight Magnum, a single-portion…

Younger consumers are not that interested in chewing gum, and this is observed in declining sales, which have been shrinking the category every year in volume terms, and this is set to continue in 2023. More consumers are turning to more indulgent…

As consumers are adjusting their budgets to deal with high inflation, some have had to prioritise essential products over those perceived as expendable. Chocolate confectionery is amongst the non-essentials that have suffered from budget limitations,…

During the latter half of the review period, sweet biscuits, along with other household staples. were affected by inflationary pressures. This was partly due to the impact of rising energy costs, which made the production of food more expensive.…

Sugar confectionery saw a flat performance in retail volume terms in 2023, continuing the trend of the previous year. However, this represented a significant improvement from 2020 and 2021, when the category saw a slump in demand, due to limited…

Retail sales of snacks in Brazil registered a buoyant performance in current value terms in 2023, with savoury snacks and chocolate confectionery leading the way. However, this was partially due to inflationary pressures, as growth was more moderate…

Savoury snacks registered an improved performance in retail volume terms in 2023. Growth was boosted by the return to out-of-home activities and the pursuit of products that catered to the need for on-the-go consumption occasions, with many consumers…

Retail sales of ice cream in Brazil registered a decline in volume terms in 2023, albeit to a lesser extent than the previous year. This was partially due to rising production, storage and transportation costs, which manufacturers passed onto…

Retail sales of gum saw a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was boosted by the return to out-of-home activities, following the normalisation of consumer lifestyles post-COVID-19.…

Tablets remained the leading format within chocolate confectionery in terms of retail value in 2023, having overtaken boxed assortments earlier in the review period. Moreover the former led growth within the category, continuing the trend of the…

In 2022, sweet biscuits recorded positive volume growth after two years of registering declining sales, with positive growth also expected in 2023. The good performances in 2022 and 2023 are, in part, explained by a better supply after the production…

Sugar confectionery continued to see a strong rebound in 2022 in volume terms, with further positive growth expected in 2023, when sales are expected to surpass pre-pandemic levels. Although a mandatory quarantine was not enforced during the…

In 2022, GDP in Uruguay increased by 4.9%, surpassing pre-pandemic levels, and was continuing to grow in 2023, helping to drive demand for snacks. Tourism, mainly international tourist visitors from Argentina and Brazil, was badly affected during the…