Low birth rates will be the main driver of depopulation in Latvia up to 2030, while negative net migration will also contribute. Latvia will become the third oldest regional country by 2030 as the ageing trend accelerates, putting additional pressure on state resources and transforming the consumer landscape further. Urban population, although in decline, will increase its share in total population, while Riga’s population will drop at the slowest pace out of the major cities up to 2030.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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