Latvia

The War in Ukraine had a strong impact on Latvia in 2022, creating conditions for high inflation and economic and political uncertainty. This, in turn, affected consumer priorities and spending patterns in retail arenas. Meanwhile, retail in Latvia…

Mixed retailers have seen a return to positive growth in 2021, following the decline in 2020 caused by the pandemic. However, this has not been enough to restore value sales to pre-pandemic levels, and broadly speaking the whole category has been in…

Traditional grocery retailers in 2021 have seen a slight positive growth, in contrast to the broadly negative trends generated over the review period as these independent players were pushed out of the marketplace by modern grocery retailers. This…

E-commerce has continued to accelerate in 2021, generating strong double digit growth for the fifth year in succession. The pandemic has been key in sustaining this in 2020 and 2021; restrictions on movement and shop opening hours has shunted many…

Sales via health and beauty specialists have tailed off during the pandemic, largely as a result of lockdown; with restrictions on socialisation and the workplace, there was less demand for a mix of products including cosmetics, skin care and…

The pandemic continues to have a very positive impact on the growth of mobile e-commerce channel, as restrictions on movement and retail opening pushed many consumers online. Penetration of smartphones in Latvia continues to rise, driving sales. It…