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Country Report

Laundry Care in

Laundry Care in Venezuela

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government regulations force companies to get creative

Since the implementation of the Law of Fair Costs and Prices on this category in 2012, the government has not authorised price increases in line with inflation. As such, prices lagged behind inflation for several years.

Operating difficulties negatively affect sales

The downward trend that started in 2014 in the majority of laundry care categories is projected to continue over the forecast period. Limitations in the access to foreign currency will continue to impede firms with payment commitments to suppliers of raw materials, which will make it difficult to significantly increase production levels.

Changing consumer habits

One of the main business trends with regard to launderettes was the rental of automatic and semi-automatic washing machines for one day, which are carried to the consumer’s home. This was common among the lowest-income segments, which cannot afford to buy a washing machine and did not wish to hand-wash clothes.

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela CA regains the lead

Procter & Gamble de Venezuela CA led laundry care. The company managed flagship international brands Ace and Ariel, as well as domestic brand Rindex.

International brands and manufacturers account for half of retail value sales

Despite restrictions on imports, international brands and manufacturers accounted for half of the retail value sales in laundry care in 2017. Significant multinationals included Procter & Gamble de Venezuela CA (Ace and Ariel), Colgate-Palmolive CA (ABC and Soflan) and Reckitt Benckiser Venezuela SA (Woolite and Vanish).

Local competitor Fácil Quimica strengthens its presence in laundry care

Fácil Quimica ranked sixth in laundry care in 2017, up three places on the previous year. The company predicted that the government would introduce price regulation and strategically reformulated its products to suit the changed operating environment.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Venezuela?
What are the major brands in Venezuela?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Venezuela - Category analysis

HEADLINES

PROSPECTS

Government regulations force companies to get creative

Operating difficulties negatively affect sales

Changing consumer habits

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela CA regains the lead

International brands and manufacturers account for half of retail value sales

Local competitor Fácil Quimica strengthens its presence in laundry care

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Crisis continues to affect home care

Lack of packaging materials and government regulations force companies to launch smaller pack sizes

Artisanal products continue to increase

Companies likely to remain focused on manufacturing non-regulated home care products

Home care expected to continue to shrink

MARKET INDICATORS

Table 16 Households 2012-2017

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2012-2017
Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Home Care: % Value 2013-2017
Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 22 Distribution of Home Care by Format: % Value 2012-2017
Table 23 Distribution of Home Care by Format and Category: % Value 2017
Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in Venezuela

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Executive Summary

New Report Guarantee

PROSPECTS

Government regulations force companies to get creative

Operating difficulties negatively affect sales

Changing consumer habits

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela CA regains the lead

International brands and manufacturers account for half of retail value sales

Local competitor Fácil Quimica strengthens its presence in laundry care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in Venezuela - Category analysis

HEADLINES

PROSPECTS

Government regulations force companies to get creative

Operating difficulties negatively affect sales

Changing consumer habits

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela CA regains the lead

International brands and manufacturers account for half of retail value sales

Local competitor Fácil Quimica strengthens its presence in laundry care

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Crisis continues to affect home care

Lack of packaging materials and government regulations force companies to launch smaller pack sizes

Artisanal products continue to increase

Companies likely to remain focused on manufacturing non-regulated home care products

Home care expected to continue to shrink

MARKET INDICATORS

MARKET DATA

SOURCES

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