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Learn moreFeb 2018
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Since the implementation of the Law of Fair Costs and Prices on this category in 2012, the government has not authorised price increases in line with inflation. As such, prices lagged behind inflation for several years.
The downward trend that started in 2014 in the majority of laundry care categories is projected to continue over the forecast period. Limitations in the access to foreign currency will continue to impede firms with payment commitments to suppliers of raw materials, which will make it difficult to significantly increase production levels.
One of the main business trends with regard to launderettes was the rental of automatic and semi-automatic washing machines for one day, which are carried to the consumer’s home. This was common among the lowest-income segments, which cannot afford to buy a washing machine and did not wish to hand-wash clothes.
Procter & Gamble de Venezuela CA led laundry care. The company managed flagship international brands Ace and Ariel, as well as domestic brand Rindex.
Despite restrictions on imports, international brands and manufacturers accounted for half of the retail value sales in laundry care in 2017. Significant multinationals included Procter & Gamble de Venezuela CA (Ace and Ariel), Colgate-Palmolive CA (ABC and Soflan) and Reckitt Benckiser Venezuela SA (Woolite and Vanish).
Fácil Quimica ranked sixth in laundry care in 2017, up three places on the previous year. The company predicted that the government would introduce price regulation and strategically reformulated its products to suit the changed operating environment.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Laundry Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.