Lavazza SpA, Luigi in Coffee

April 2021

Lavazza is the third biggest coffee company in the world. It actively pushes its organic growth by leveraging higher value coffee trends such as organic, sustainability, premium and specialty coffee. Additionally, it has engaged in an international expansion strategy by completing a series of merger and acquisition operations. Moreover, Lavazza is present on all fronts, on-trade, retail, office spaces, sports events, an essential strategy to thrive in a highly consolidated global coffee market.

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Euromonitor International's report on Lavazza SpA, Luigi delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Lavazza SpA, Luigi, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lavazza SpA, Luigi.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Lavazza SpA, Luigi provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Key findings

State of Play

Top companies at a glance in the global hot drinks market
Lavazza is the third biggest coffee company in the world
Lavazza’s strategy
Lavazza SpA’s global footprint
Western Europe is Lavazza’s core market
Lavazza’s growth largely derives from growth in coffee consumption
Lavazza uses its Foundation and training centres to build its brand equity
Lavazza penetrates new markets with its M&A strategy
Lavazza penetrates new markets with its M&A and joint venture strategy
Further c onsolidation in the highly competitive global coffee market
Foodservice is a key sector for Lavazza’s international growth
Lavazza is also present in the office vending machines market

Exposure to Future Growth

Impact of COVID-19 on Lavazza (1)
Impact of COVID-19 on Lavazza (2)
Fresh coffee projected to be the main source of sales growth
Top five hot drinks companies are set to keep their market positions

Competitive Positioning

Relative performance in hot drinks
Competitor overlap: Nestlé is Lavazza’s key challenger
Lavazza is a leader in hot drinks in major Western European markets
Lavazza faces fierce domestic competition
Lavazza invests in the high-value pods category
Lavazza’s key brands across the global hot drinks market
Kicking Horse a key local brand for North American growth


The speciality coffee culture drives growth in Eastern Europe
Top countries by category: The UK moves towards more fresh coffee
Eastern Europe’s major growth opportunities: Russia and Poland
The UK has the biggest fresh coffee market potential in value terms
Forecast g rowth drivers in the UK’s fresh coffee category
Lavazza increases online retailing presence in coffee pods in the UK
Lavazza UK’s donations, off-trade and office strategy amidst COVID-19

Key Findings

Key findings


Projected company s ales: FAQs (1)
Projected company s ales: FAQs (2)

Hot Drinks

This is the aggregation of Coffee, Tea, and Other Hot Drinks.

See All of Our Definitions

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