Lavazza is the third biggest coffee company in the world. It actively pushes its organic growth by leveraging higher value coffee trends such as organic, sustainability, premium and specialty coffee. Additionally, it has engaged in an international expansion strategy by completing a series of merger and acquisition operations. Moreover, Lavazza is present on all fronts, on-trade, retail, office spaces, sports events, an essential strategy to thrive in a highly consolidated global coffee market.
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Euromonitor International's report on Lavazza SpA, Luigi delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Lavazza SpA, Luigi, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lavazza SpA, Luigi.
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