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LeapFrog Enterprises Inc in Toys and Games

December 2015

The growing popularity of tablets and learning toys has contributed to dynamic growth at LeapFrog Enterprises Inc through 2013. However, the company became overreliant on tablets, as a result leading to revenue declines in 2014 and 2015 as tablet sales slowed. This profile analyses the company’s operations in the global toys and games market and offers recommendations on finding new opportunities that leverage the company’s strengths in a volatile market.

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Euromonitor International's report on LeapFrog Enterprises Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy. Company and market share data provide a detailed look at the financial position of LeapFrog Enterprises Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LeapFrog Enterprises Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of LeapFrog Enterprises Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Financial position in Q3 FY2015
SWOT : LeapFrog Enterprises Inc
Strategic challenges and objectives

Competitive positioning

LeapFrog Enterprises Inc overview
Children’s tablet market becomes crowded
Competitive landscape
LeapFrog Enterprises remains reliant on the US market

Market Assessment

Favourable global growth in child population
Early-childhood STEM toy sales driven by high-income markets
Steady growth expected across early-childhood toys
Slowdown in the tablet market

Geographic and Category Opportunities

Large install base creates opportunities for software
Content and licensing drives demand
Yo -Kai Watch poses a significant threat to LeapBand
LeapFrog needs to expand beyond core regions

Brand strategy

Overview of key brands
New product development


Production and distribution


Focus on software and content

Report Definitions

Data parameters and report definitions

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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