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This report discusses the current state of play of LEGO’s traditional toys and games business at a global level, and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability to integration between physical and digital play, and further developments in the STEAM field.
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Euromonitor International's report on LEGO Group delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.
Company and market share data provide a detailed look at the financial position of LEGO Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LEGO Group.
Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.