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About This Report
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This report discusses the current state of play of LEGO’s traditional toys and games business at a global level, and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability to integration between physical and digital play, and further developments in the STEAM field.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on LEGO Group delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.
Company and market share data provide a detailed look at the financial position of LEGO Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LEGO Group.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of LEGO Group provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Introduction
Executive summary (1)
State of Play
Top companies at a glance
LEGO’s global footprint
LEGO experiences difficulties in the US, but is thriving in China
The majority of LEGO’s growth derives from market momentum
Western Europe remains the most important market for LEGO
Exposure to Future Growth
China is set to drive value growth for LEGO
Strong progression expected for Chinese player Tencent Holdings Ltd
Competitive Positioning
Nintendo and Tencent the main winners over the last three years
Competitor overlap
Key brands
Company Strategy
Many children own or regularly use tablets and gaming consoles
Traditional and digital worlds are converging
Play becomes more interactive with Amazon Alexa
LEGO supports STEAM development
LEGO taps into wellness market and targets young adults
LEGO’s commitment to sustainability
Immersing people in real-life LEGO worlds
Relying on popular licences is key to success
LEGO films: a good example of successful branded content
Key Findings
Executive summary (2)
Appendix
Projected company s ales: FAQs (1)
Projected company s ales: FAQs (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Activision Blizzard Inc in Toys and Games | Nov 2015
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Hasbro In Toys and Games | Nov 2019
- Hasbro Inc in Toys and Games | Nov 2019
- LeapFrog Enterprises Inc in Toys and Games | Dec 2015
- LEGO Group in Toys and Games | Sep 2018
- Mattel Inc in Toys and Games | Aug 2018
- Microsoft Corp in Toys and Games | Oct 2015
- Nintendo Co Ltd in Toys and Games | Nov 2019
- Sony Corp in Toys and Games | Aug 2015
- Spin Master Corp in Toys and Games | Nov 2015
- Takara Tomy Co Ltd in Toys and Games | Jan 2015
- Ubisoft Entertainment SA in Toys and Games | Oct 2015
Complete Catalogue
Company Reports
- Activision Blizzard Inc in Toys and Games | Nov 2015
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Hasbro In Toys and Games | Nov 2019
- Hasbro Inc in Toys and Games | Nov 2019
- LeapFrog Enterprises Inc in Toys and Games | Dec 2015
- LEGO Group in Toys and Games | Sep 2018
- Mattel Inc in Toys and Games | Aug 2018
- Microsoft Corp in Toys and Games | Oct 2015
- Nintendo Co Ltd in Toys and Games | Nov 2019
- Sony Corp in Toys and Games | Aug 2015
- Spin Master Corp in Toys and Games | Nov 2015
- Takara Tomy Co Ltd in Toys and Games | Jan 2015
- Ubisoft Entertainment SA in Toys and Games | Oct 2015