This report discusses the current state of play of LEGO’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability and social responsibility, to digitalisation, licensing agreements and business expansion.
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Euromonitor International's report on LEGO Group delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy. Company and market share data provide a detailed look at the financial position of LEGO Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LEGO Group.
Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of traditional toys and games and video games.See All of Our Definitions
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