Lenovo Group Ltd is one of the most successful global consumer electronics manufacturers, but is struggling to increase sales in the midst of the smartphone era. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing which targets evolving consumer trends, as well as its work to find new growth opportunities by targeting the growing preference for smart products.
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Euromonitor International's report on Lenovo Group Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Computers and Peripherals market and the global economy.
Company and market share data provide a detailed look at the financial position of Lenovo Group Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lenovo Group Ltd.
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