Lenovo Group Ltd in Consumer Electronics

Company Profile

About This Report

Nov 2019

Lenovo Group Ltd is one of the most successful global consumer electronics manufacturers, but is struggling to increase sales in the midst of the smartphone era. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing which targets evolving consumer trends, as well as its work to find new growth opportunities by targeting the growing preference for smart products.

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Lenovo Group Ltd in Consumer Electronics

Euromonitor International's report on Lenovo Group Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Computers and Peripherals market and the global economy.

Company and market share data provide a detailed look at the financial position of Lenovo Group Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lenovo Group Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lenovo Group Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Computers and Peripherals research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report



Executive summary

State of Play

Top companies at a glance
Lenovo’s global footprint
Company overview
Growth decomposition
Another growth source is ideal for the sustainable growth for the group

Exposure to Future Growth

Exposure to growth areas
Projected rankings

Competitive Positioning

Performance relative to competitors
Competitor overlap
Key categories and markets
Key brands
Key growth categories and markets for Lenovo
Stagnant prices and volume sales challenge consumer desktop business

Computers and Peripherals

Top countries by category
Projected computer sales
Laptops are last resort for Lenovo Group in consumer computers
Foldable tablet: The future of tablets or another fault waiting to happen
Can dual function products revitalise the tablet business?
Gaming laptops might not live up to the hype
E-sports is a hot topic, but gaming PCs need to fight for play time
Business laptops serve as a stable revenue stream for Lenovo Group

Portable Consumer Electronics

Top countries by category
Projected portable consumer electronics sales
Emerging economies present opportunities for Motorola
Attempts to go over the premium segment with 5G
The rising interest in smart homes and the need for smart home hub
Lenovo offers a one-stop solution to make the home smart

Key Findings

Key findings


Projected company s ales – FAQs (1)
Projected company s ales – FAQs (2)