Levi Strauss remains the world’s largest and best-known jeans company. However, it has struggled in recent times to make its rich heritage relevant to the contemporary jeans market, as consumers have been shifting to niche super premium denim brands or fast fashion labels. Ongoing product innovation remains vital for Levi’s to stand out from intensifying competition. Seizing control of its retail distribution will also play a key role in maintaining its market leadership position.
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Euromonitor International's report on Levi Strauss & Co delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy.
Company and market share data provide a detailed look at the financial position of Levi Strauss & Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Levi Strauss & Co.
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