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Company Profile
LG Corp in Consumer Appliances
35 pages, Sep 2017
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
LG Corp lost its fourth place ranking within major appliances to Midea Group in 2016 and in the face of a intensifying competitive global operating environment, this report looks at what the company needs to focus on to fend off rising threat from the Chinese companies such as Haier Group and Midea Group and that of Whirlpool Corp. Green and premium are LG’s core area of focus moving forwards and this augers well on the backdrop of an industry that is at the crossroads of embracing connected app
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on LG Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of LG Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LG Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of LG Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
LG to enhance its focus on the premium segment
Home Appliances & Air Solutions gains importance for LG Corp
LG’s net sales drop slightly in 2016
Home Appliances net sales grow, boosted by the domestic market
SWOT: LG Corp
LG aims to be the leader in the global home appliances market
Competitive Positioning
Acquisitions shake major appliances
LG rises to third, driven by volume growth in India
LG battles mainly with Samsung in the domestic and global markets
LG shows strong recovery after economic crisis
Market Assessment
MEA and Asia Pacific are the most promising regions for LG
LG has a strong presence in most dynamic categories
Geographic and Category Opportunities
South Korean players battle it out for Indian consumers
LG is strong in Asia Pacific
Low penetration rate opens up opportunities in India
LG’s air conditioners have strong opportunities in India
Product localisation is LG’s strategy in India
LG’s sales increase in the US, driven by its green products
LG has a strong presence in the most dynamic market
Brand Strategy
LG tries to maintain brand consistency
Strengthening the brand to find leverage in high-margin segments
,
Green and premium are LG’s areas of focus
Operations
LG Corp’s top 10 markets by volume sales and performance
LG diversifies its geographic footprint in terms of manufacturing
LG’s production grows dynamically in home laundry appliances
Recommendations
LG: “Smart”, high-end and green
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- BSH Hausgeräte GmbH in Consumer Appliances | Mar 2019
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB In Consumer Appliances | Sep 2019
- Haier Group in Consumer Appliances | Aug 2019
- Hisense Group in Consumer Appliances | Jan 2017
- Hon Hai Precision Industry Co Ltd in Consumer Appliances | Jul 2019
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- Midea Group Co Ltd in Consumer Appliances | Apr 2019
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Newell Brands Inc in Consumer Appliances | Aug 2019
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015
- Whirlpool Corp in Consumer Appliances | Jun 2019
Complete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- BSH Hausgeräte GmbH in Consumer Appliances | Mar 2019
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB In Consumer Appliances | Sep 2019
- Haier Group in Consumer Appliances | Aug 2019
- Hisense Group in Consumer Appliances | Jan 2017
- Hon Hai Precision Industry Co Ltd in Consumer Appliances | Jul 2019
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- Midea Group Co Ltd in Consumer Appliances | Apr 2019
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Newell Brands Inc in Consumer Appliances | Aug 2019
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015
- Whirlpool Corp in Consumer Appliances | Jun 2019