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LG Corp in Consumer Appliances

February 2021

LG continues to innovate its product, from major appliances to small appliances. This drives the firm’s sales in the global market. To extend its market presence, LG introduces premium and built-in appliances for developed countries and invests heavily in AI to shift to a service provider in the future. New conceptual devices by LG will play a significant role in market competition in the future.

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This report comes in PPT.


Euromonitor International's report on LG Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of LG Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LG Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of LG Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive Summary
Companies at a glance
LG’s global footprint
Company overview
Exposure to growth
Projected rankings
Focus on B2B business expansion including built-in appliances
Investment in artificial intelligence
Leading the development of new conceptual devices
Relative performance
Increasing in the US and India whilst limited in China and Western Europe (1)
Increasing in the US and India whilst limited in China and Western Europe (2)
Key categories and markets
Developing premium brand identity
Open platform and open innovation
LG focuses on Asia Pacific and North America
Concentration on laundry appliances, refrigeration appliances and microwaves
Driving in built-in appliances and steam and energy-efficient appliances
LG’s innovation in washing machines and refrigeration appliances
LG’s innovation in automatic dryers and dishwashers
LG has right focus on Asia Pacific and America, especially in air conditioners
Concentration on air treatment products and vacuum cleaners
Driving in connected appliances and beauty devices
LG’s innovation in air conditioners, fans and air purifiers
LG’s innovation in vacuum cleaners and beauty devices
Executive Summary
Projected Company Sales: FAQs (1)
Projected Company Sales: FAQs (2)

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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