LG Corp in Consumer Appliances

Name: LG Corp in Consumer Appliances
Brand: Euromonitor International
Price: 570 USD

February 2021

LG continues to innovate its product, from major appliances to small appliances. This drives the firm’s sales in the global market. To extend its market presence, LG introduces premium and built-in appliances for developed countries and invests heavily in AI to shift to a service provider in the future. New conceptual devices by LG will play a significant role in market competition in the future.

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This report comes in PPT.

Overview:

Euromonitor International's report on LG Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of LG Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LG Corp.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWPT analysis of LG Corp provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Introduction

Executive Summary

Exposure to Future Growth

Companies at a glance

LG’s global footprint

Company overview

Exposure to growth

Projected rankings

Focus on B2B business expansion including built-in appliances

Investment in artificial intelligence

Leading the development of new conceptual devices

Competitive Positioning

Relative performance

Increasing in the US and India whilst limited in China and Western Europe (1)

Increasing in the US and India whilst limited in China and Western Europe (2)

Key categories and markets

Developing premium brand identity

Open platform and open innovation

Major Appliances Review

LG focuses on Asia Pacific and North America

Concentration on laundry appliances, refrigeration appliances and microwaves

Driving in built-in appliances and steam and energy-efficient appliances

LG’s innovation in washing machines and refrigeration appliances

LG’s innovation in automatic dryers and dishwashers

Small Appliances Review

LG has right focus on Asia Pacific and America, especially in air conditioners

Concentration on air treatment products and vacuum cleaners

Driving in connected appliances and beauty devices

LG’s innovation in air conditioners, fans and air purifiers

LG’s innovation in vacuum cleaners and beauty devices

Key Findings

Executive Summary

Appendix

Projected Company Sales: FAQs (1)

Projected Company Sales: FAQs (2)

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

See All of Our Definitions

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

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