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Company Profile

Liberty Media in Retailing

32 pages, Jul 2011

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Liberty Media Group is a multi-channel retailer whose interests revolve mainly around its QVC TV shopping channel and associated e-commerce sites. The company despite some expansion into new markets, e.g. its new Italian QVC channel established in 2010, remains overly reliant on the US market. The company is also facing increased competition from both pure play internet retailers as well as bricks-and-mortar retailers.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Liberty Interactive Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Liberty Interactive Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Liberty Interactive Corp.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Liberty Interactive Corp provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts

US sales continue to drive QVC forward

SWOT – Liberty Media Corp

Key strategic objectives and challenges

Competitive Positioning

Liberty Media vs non-store retailing

Global market comparatives – comparison

Geographic Opportunities

QVC lacks diversified global presence

QVC near top of pack in shrinking US market

Real opportunities for QVC in China are long term

Opportunity to cannibalise catalogue sales in Italy

Channel Opportunities

Internet retailing sales growth led by US market

Consider French and Spanish language programming

Case Study: Barnes & Noble acquisition

Rise in digital distribution

Nook and the competition

Case Study: The tablet is the key

Product Opportunities

Liberty Media – focus on beauty and clothing on the internet

QVC shifts focus to stronger category in TV shopping

Emerging trends in non-store retailing

Brand and Private Label Strategy

QVC expands with new beauty channel

Operations

Liberty Media – QVC jewel in the crown

Recommendations

Key recommendations

Why buy this report?

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Megatrends

Company Profile

Liberty Media in Retailing

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

This report examines:

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

US sales continue to drive QVC forward

SWOT – Liberty Media Corp

Key strategic objectives and challenges

Competitive Positioning

Liberty Media vs non-store retailing

Global market comparatives – comparison

Geographic Opportunities

QVC lacks diversified global presence

QVC near top of pack in shrinking US market

Real opportunities for QVC in China are long term

Opportunity to cannibalise catalogue sales in Italy

Channel Opportunities

Internet retailing sales growth led by US market

Consider French and Spanish language programming

Case Study: Barnes & Noble acquisition

Rise in digital distribution

Nook and the competition

Case Study: The tablet is the key

Product Opportunities

Liberty Media – focus on beauty and clothing on the internet

QVC shifts focus to stronger category in TV shopping

Emerging trends in non-store retailing

Brand and Private Label Strategy

QVC expands with new beauty channel

Operations

Liberty Media – QVC jewel in the crown

Recommendations

Key recommendations

Why buy this report?

Want to find out more about this report?

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