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Liberty Media in Retailing

July 2011

Liberty Media Group is a multi-channel retailer whose interests revolve mainly around its QVC TV shopping channel and associated e-commerce sites. The company despite some expansion into new markets, e.g. its new Italian QVC channel established in 2010, remains overly reliant on the US market. The company is also facing increased competition from both pure play internet retailers as well as bricks-and-mortar retailers.

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Euromonitor International's report on Liberty Interactive Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Liberty Interactive Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Liberty Interactive Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Liberty Interactive Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
US sales continue to drive QVC forward
SWOT – Liberty Media Corp
Key strategic objectives and challenges

Competitive Positioning

Liberty Media vs non-store retailing
Global market comparatives – comparison

Geographic Opportunities

QVC lacks diversified global presence
QVC near top of pack in shrinking US market
Real opportunities for QVC in China are long term
Opportunity to cannibalise catalogue sales in Italy

Channel Opportunities

Internet retailing sales growth led by US market
Consider French and Spanish language programming
Case Study: Barnes & Noble acquisition
Rise in digital distribution
Nook and the competition
Case Study: The tablet is the key

Product Opportunities

Liberty Media – focus on beauty and clothing on the internet
QVC shifts focus to stronger category in TV shopping
Emerging trends in non-store retailing

Brand and Private Label Strategy

QVC expands with new beauty channel


Liberty Media – QVC jewel in the crown


Key recommendations

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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