By the end of 2018 Russia was still far from Western Europe and the majority of Eastern Europe in terms of limited-service outlets per capita. This gives a spacious room for market players for further expansion.
It’s been a while already since Russian economy entered recession and by the end of 2018 even the most optimistic consumers changed their minds into more gloomy expectations than a year before. Consumer moods declined together with consumer real disposable incomes, while limited-service restaurants companies stepped in with their combo offers on a very affordable basis.
Despite of a low purchasing power and aspiration to save, Russian consumers are quite interested in health and wellness trends. However, it is differs from a similar trend in Western countries.
The most vivid upraise of 2018 in terms of foodservice retail sales was performed by Russian Pizza Venchur owning Dodo Pizza, a chain of limited-service pizza outlets. The company maintained a very strong expansion policy, opening its own and franchised outlets.
Moskva-McDonald’s ZAO was still a leader of limited-service restaurants in 2018. The company launched quite a number of new dishes, including popular combo lunch.
2018 year was very active in terms of outlets expansion for limited-service restaurants in Russia. Being demanded and affordable not only for big cities’ consumers, chains moved to smaller cities and towns.
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