Executive Summary

Apr 2019
PROSPECTS
Unsaturated market is seeing shiny perspectives

By the end of 2018 Russia was still far from Western Europe and the majority of Eastern Europe in terms of limited-service outlets per capita. This gives a spacious room for market players for further expansion.

Further recession to bring even more consumers to limited-service restaurants

It’s been a while already since Russian economy entered recession and by the end of 2018 even the most optimistic consumers changed their minds into more gloomy expectations than a year before. Consumer moods declined together with consumer real disposable incomes, while limited-service restaurants companies stepped in with their combo offers on a very affordable basis.

Smart players benefit from health and wellness trend

Despite of a low purchasing power and aspiration to save, Russian consumers are quite interested in health and wellness trends. However, it is differs from a similar trend in Western countries.

COMPETITIVE LANDSCAPE
Pizza Venchur, a local market phenomenon, hits the top-5

The most vivid upraise of 2018 in terms of foodservice retail sales was performed by Russian Pizza Venchur owning Dodo Pizza, a chain of limited-service pizza outlets. The company maintained a very strong expansion policy, opening its own and franchised outlets.

Moskva-McDonald’s ZAO keeps the leadership in 2018

Moskva-McDonald’s ZAO was still a leader of limited-service restaurants in 2018. The company launched quite a number of new dishes, including popular combo lunch.

Convenience stores lead in terms of expansion

2018 year was very active in terms of outlets expansion for limited-service restaurants in Russia. Being demanded and affordable not only for big cities’ consumers, chains moved to smaller cities and towns.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Russia?
  • What are the major brands in Russia?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Russia?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in Russia - Category analysis

HEADLINES

PROSPECTS

Unsaturated market is seeing shiny perspectives
Further recession to bring even more consumers to limited-service restaurants
Smart players benefit from health and wellness trend

COMPETITIVE LANDSCAPE

Pizza Venchur, a local market phenomenon, hits the top-5
Moskva-McDonald’s ZAO keeps the leadership in 2018
Convenience stores lead in terms of expansion

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Russia - Industry Overview

EXECUTIVE SUMMARY

Russian foodservice is expanding despite of stagnating consumer incomes
Delivery’s active performance shows a boom in consumer foodservice
Top-3 ranking still belongs to multinationals
Independent outlets stagnate, chains grow
The future foodservice is set to see further polarisation

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources