Limited-service restaurants was significantly impacted by the Coronavirus (COVID-19) pandemic in 2020, albeit to a lesser extent than other types of consumer foodservice in Russia. Nonetheless, limited-service restaurants were closed by government order along with other foodservice types and other non-essential businesses, as the country introduced measures to stem community transmission of the virus.
The rise and focus on home delivery was a major characteristic of 2020 and the pandemic in Russia in terms of foodservice. This development was visible through both outlet-own orders and sales and the spread and growing importance of third party delivery service operators like Yandex Eda and Delivery Club.
In addition to existing infrastructure and demand for home delivery and takeaway, limited-service restaurants also derived competitive advantage from established economy-focused strategies during the pandemic. Prior to the outbreak of COVID-19, limited-service restaurants successfully intensified their promotions with combo offers to make prices more affordable and entice customers into more frequent visits to outlets.
Value sales (at constant 2020 prices) and transactions are expected to rebound strongly in 2021, with further healthy, if slower, growth rates anticipated through the rest of the forecast period. As a result, transactions and value sales (at constant 2020 prices) are set to exceed 2019 levels by 2022 and 2023, respectively.
Digitalisation is expected to continue to exert an increasing influence on limited-service restaurants in the forecast period. Improving user experience is a key focus of operators of limited-service restaurants, and mobile apps are set to become a main tool of communication between the consumer and restaurant.
Pizza and burger limited-service restaurants are expected to be among the front-runners in terms of growth in transactions, value sales (at constant 2020 prices) and outlets during the forecast period. These businesses are set to continue to benefit from pre-COVID-19 and pandemic demand trends, which accentuated the appeal of pizza and burger limited-service restaurants as providers of cheap, reliable and relatively good quality products, supported by established online and home delivery/takeaway infrastructure, especially among chains.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Fast Food research and analysis database.
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