Limited-service restaurants was significantly impacted by the Coronavirus (COVID-19) pandemic in 2020, albeit to a lesser extent than other types of consumer foodservice in Russia. Nonetheless, limited-service restaurants were closed by government order along with other foodservice types and other non-essential businesses, as the country introduced measures to stem community transmission of the virus.
The rise and focus on home delivery was a major characteristic of 2020 and the pandemic in Russia in terms of foodservice. This development was visible through both outlet-own orders and sales and the spread and growing importance of third party delivery service operators like Yandex Eda and Delivery Club.
In addition to existing infrastructure and demand for home delivery and takeaway, limited-service restaurants also derived competitive advantage from established economy-focused strategies during the pandemic. Prior to the outbreak of COVID-19, limited-service restaurants successfully intensified their promotions with combo offers to make prices more affordable and entice customers into more frequent visits to outlets.
Value sales (at constant 2020 prices) and transactions are expected to rebound strongly in 2021, with further healthy, if slower, growth rates anticipated through the rest of the forecast period. As a result, transactions and value sales (at constant 2020 prices) are set to exceed 2019 levels by 2022 and 2023, respectively.
Digitalisation is expected to continue to exert an increasing influence on limited-service restaurants in the forecast period. Improving user experience is a key focus of operators of limited-service restaurants, and mobile apps are set to become a main tool of communication between the consumer and restaurant.
Pizza and burger limited-service restaurants are expected to be among the front-runners in terms of growth in transactions, value sales (at constant 2020 prices) and outlets during the forecast period. These businesses are set to continue to benefit from pre-COVID-19 and pandemic demand trends, which accentuated the appeal of pizza and burger limited-service restaurants as providers of cheap, reliable and relatively good quality products, supported by established online and home delivery/takeaway infrastructure, especially among chains.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Fast Food industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fast Food industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Fast Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page