Lion Corp in Beauty and Personal Care

Company Profile

About This Report

Sep 2013

Lion Corp remains heavily dependent on its domestic Japanese market, which accounted for nearly 80% of its total beauty and personal care sales in 2012. Lion is committed to reducing its reliance on this mature and highly competitive market by penetrating into high growth emerging markets in Asia Pacific, with a specific focus on oral care. The company aims to establish itself as the leading oral care player in the region.

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Lion Corp in Beauty and Personal Care

Euromonitor International's report on Lion Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Lion Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lion Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lion Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Modest revenue growth in 2012
Beauty care continues to decline in 2013
SWOT: Lion Corp
Strategic objectives and challenges

Competitive Positioning

Japan drags down Lion's global growth rate
Lion a small player in global beauty and personal care
Colgate-Palmolive continues to lead the world in oral care

Market Assessment

Oral care dominates Lion's beauty and personal care operations
Company focus on Asia Pacific

Geographic and Category Opportunities

Lion can tap into growth across key oral care categories
Toothpaste is no longer just toothpaste
Ambitious goal in oral care
Strong in domestic oral care
Weaker in other beauty and personal care categories
Lion keen to capitalise on Chinese oral care opportunity
Expansion opportunities within hair care
Lion can capitalise on growth opportunities in Indonesia
Well-established in Thailand

Brand Strategy

Relatively fragmented brand portfolio
Clinica reinforces leadership position in toothpaste in Japan
Systema to drive the company's international expansion efforts


Lion Corp global operations


Capitalise on China opportunity; consider expansion into India