Lion Corp in Home Care

Company Profile

About This Report

Jul 2019

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product innovations and company’s performance in its local market Japan as well as expansion in Asia Pacific.

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Lion Corp in Home Care

Euromonitor International's report on Lion Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Lion Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lion Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lion Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

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Executive summary

State of Play

Top companies at a glance
Lion’s global footprint
Company overview
Lion’s strategy for the future
Growth decomposition

Exposure to Future Growth

Exposure to growth - market momentum
Growing incomes and education are key for concentrated format growth
Projected rankings

Competitive Positioning

R elative performance
Competitor overlap
Key categories and markets
Key categories and markets - Lion vs Kao
Lion is strong in Southeast Asia, but China is still a far away dream
Key brands in overall industry
Added-value products are the key unique selling point for Lion Corp

Laundry Care

Laundry care sales by region
Top countries by category
Adapting value-added Japanese technologies for local products
India and China represent the most potential
White spaces in developing Asia for further expansion
Projected laundry care sales


Dishwashing sales by region
Top countries by category
Projected dishwashing sales
Natural products appeal to Southeast Asia consumers

Key Findings

Executive summary


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)