The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2011
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Liquid cartons have made steady progress over the last five years, and are forecast to rise in importance. Usage continues to widen; however, it is the carton’s strength in two key categories, soft drinks and milk, which drives volumes, with much of the growth centred on Asia-Pacific. Standard brick cartons dominate, but it is the innovative use of shaped cartons that will be fundamental to future growth. Furthermore, carton use is benefiting from a strong, developing eco-friendly reputation.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Liquid carton volumes rose by 6% between 2005 and 2010, maintaining their share of total packaging volumes. With their eco-friendly reputation, liquid carton is forecast to grow faster than the global packaging market as a whole between 2010 and 2015.
The thirst for milk drinks in Asia-Pacific, both in China and elsewhere, has been and will continue to be one of the main drivers of increases in liquid carton volumes. This will more than offset slower growth in dairy in the developed regions.
Much of the growth in dairy volumes is coming from flavoured milks. Liquid cartons are proving a good vehicle for companies looking to introduce added value milk lines, with new products coming on stream all the time.
Although brick cartons are more widely used, the versatility of other shaped cartons is contributing to their more dynamic growth. They offer the flexibility required to deliver added value and on-shelf product differentiation.
One of the more influential trends in the market is the desire for health and wellbeing. Liquid carton packaged drinks benefit from the shift away from carbonates as well as from a rise in sales of drinks such as water or teas with added vitamins.
Although growth in Asia-Pacific dwarfs that of other emerging nations, they too offer strong growth. Going forward, Latin America, led by Brazil, and Eastern Europe, led by Russia, stand out as key growth opportunities.
Although dairy and soft drinks dominate liquid carton use, as technology improves cartons are successfully extending into less traditional categories, such as ambient foods and wine.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.