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Strategy Briefing

Liquid Cartons are Shaping Up Quite Nicely

Oct 2011

US$1,325

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Liquid cartons have made steady progress over the last five years, and are forecast to rise in importance. Usage continues to widen; however, it is the carton’s strength in two key categories, soft drinks and milk, which drives volumes, with much of the growth centred on Asia-Pacific. Standard brick cartons dominate, but it is the innovative use of shaped cartons that will be fundamental to future growth. Furthermore, carton use is benefiting from a strong, developing eco-friendly reputation.

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Overview

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Growth in Liquid carton usage leads to bigger role in packaging market

Liquid carton volumes rose by 6% between 2005 and 2010, maintaining their share of total packaging volumes. With their eco-friendly reputation, liquid carton is forecast to grow faster than the global packaging market as a whole between 2010 and 2015.

Milk growth in Asia Pacific a volume driver

The thirst for milk drinks in Asia-Pacific, both in China and elsewhere, has been and will continue to be one of the main drivers of increases in liquid carton volumes. This will more than offset slower growth in dairy in the developed regions.

Flavoured milk offers great scope for innovation

Much of the growth in dairy volumes is coming from flavoured milks. Liquid cartons are proving a good vehicle for companies looking to introduce added value milk lines, with new products coming on stream all the time.

Shaped carton the most dynamic sector

Although brick cartons are more widely used, the versatility of other shaped cartons is contributing to their more dynamic growth. They offer the flexibility required to deliver added value and on-shelf product differentiation.

Health and well-being

One of the more influential trends in the market is the desire for health and wellbeing. Liquid carton packaged drinks benefit from the shift away from carbonates as well as from a rise in sales of drinks such as water or teas with added vitamins.

Emerging regions all offer potential

Although growth in Asia-Pacific dwarfs that of other emerging nations, they too offer strong growth. Going forward, Latin America, led by Brazil, and Eastern Europe, led by Russia, stand out as key growth opportunities.

Niche categories with good prospects

Although dairy and soft drinks dominate liquid carton use, as technology improves cartons are successfully extending into less traditional categories, such as ambient foods and wine.

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Introduction

Scope

Key findings

Overview

Liquid cartons look set for larger share of the packaging market

Drinks are central to liquid carton performance

Regional focus points for niche categories

The changing shape of the liquid carton market

Dairy drives liquid carton growth

Asia-Pacific storms ahead while the West falters

Developed and developing countries show contrasting growth

Rising living standards drives leading country carton growth

Competitive Environment

Who are the big players?

Tetra Pak leads through dairy dominance

Tetra Pak looking to a sustainable future

SIG Combibloc looking beyond Western Europe with its innovations

SIG Combibloc in Latin America

Elopak champions sustainability and innovation

Elopak looks to Russia for opportunities

Focus on Beverages

Beverage liquid cartons are concentrated in juices and RTD tea

Growth and scale in Asia-Pacific

Gable top beverages give way to shaped carton creativity

India one of the fastest movers

Juice is jumping as preferences vary

Health and wealth drive juice growth in emerging countries

Year-round RTD tea sales to expand liquid carton’s potential

RTD tea scores in both developed and developing Asia-Pacific

RTD coffee cools off except down under

Latin American wine growing nations lead but may have peaked

Differentiation and eco-credentials promote shaped cartons in wine

Healthy outlook works for water but not sports drinks

Water offers a drop of opportunity

Focus on Packaged Food

Dairy dominates but other opportunities exist

Liquid cartons a real winner in dairy

Shaped cartons lead the way forward in dairy

Flavoured milk drinks drive Asia-Pacific growth

Milking the Chinese market

Latin America returns to home cooking

Working women in Eastern Europe fuel baby food growth

Shaky global growth but France and Spain lead in carton soup

Future Prospects

Emerging regions drive volume growth

Flavoured milk is a highlight

China leads Asia-Pacific’s healthy prospects

NPD is all about shaped cartons

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Liquid Cartons are Shaping Up Quite Nicely

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Growth in Liquid carton usage leads to bigger role in packaging market

Milk growth in Asia Pacific a volume driver

Flavoured milk offers great scope for innovation

Shaped carton the most dynamic sector

Health and well-being

Emerging regions all offer potential

Niche categories with good prospects

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Overview

Liquid cartons look set for larger share of the packaging market

Drinks are central to liquid carton performance

Regional focus points for niche categories

The changing shape of the liquid carton market

Dairy drives liquid carton growth

Asia-Pacific storms ahead while the West falters

Developed and developing countries show contrasting growth

Rising living standards drives leading country carton growth

Competitive Environment

Who are the big players?

Tetra Pak leads through dairy dominance

Tetra Pak looking to a sustainable future

SIG Combibloc looking beyond Western Europe with its innovations

SIG Combibloc in Latin America

Elopak champions sustainability and innovation

Elopak looks to Russia for opportunities

Focus on Beverages

Beverage liquid cartons are concentrated in juices and RTD tea

Growth and scale in Asia-Pacific

Gable top beverages give way to shaped carton creativity

India one of the fastest movers

Juice is jumping as preferences vary

Health and wealth drive juice growth in emerging countries

Year-round RTD tea sales to expand liquid carton’s potential

RTD tea scores in both developed and developing Asia-Pacific

RTD coffee cools off except down under

Latin American wine growing nations lead but may have peaked

Differentiation and eco-credentials promote shaped cartons in wine

Healthy outlook works for water but not sports drinks

Water offers a drop of opportunity

Focus on Packaged Food

Dairy dominates but other opportunities exist

Liquid cartons a real winner in dairy

Shaped cartons lead the way forward in dairy

Flavoured milk drinks drive Asia-Pacific growth

Milking the Chinese market

Latin America returns to home cooking

Working women in Eastern Europe fuel baby food growth

Shaky global growth but France and Spain lead in carton soup

Future Prospects

Emerging regions drive volume growth

Flavoured milk is a highlight

China leads Asia-Pacific’s healthy prospects

NPD is all about shaped cartons

Why buy this report?

Want to find out more about this report?

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