Lithuania

Inflation has had an impact on consumer behaviour, leading them to become more cautious about their spending, with essential goods taking priority during 2022. Moreover, discounters serve as a major driver of retail offline, thanks to their best…

COVID-19 boosted e-commerce value sales, recording double-digit growth in 2020, with this trend continuing in 2021. During the lockdown, e-commerce was the only channel available for retailers across product areas to continue to operate their…

During the pandemic, the number of traditional grocery retailers decreased slightly, and retail value sales growth was negative. Conversely, during 2021 traditional grocery retailers registered a rise in retail value sales growth, as consumers…

The pandemic continued to boost retail value sales through mobile e-commerce in 2021 as many Lithuanians relied more on mobile e-commerce, as they sought to avoid crowded stores and risk personal contact. The psychology behind using mobile e-commerce…

Healthy and beauty specialist retailers registered positive retail value sales growth in 2020 and 2021. However, beauty specialist retailers were negatively affected by the pandemic as sales growth slowed during 2020 and was slightly negative. During…