Executive Summary

Sep 2019
PROSPECTS
Travellers seek more cost-effective lodging options

Australia remains a popular tourist destination. The rise in the number of travellers from Asia is expected to continue, due to the expansion of low-cost carriers, which is likely to benefit the lodging category.

Experiential travel results in rise of lifestyle and boutique hotels

An unprecedented level of investment in hotels has taken place across Australia’s capital cities and regions in recent years. Lifestyle and boutique hotels are emerging in response to changing traveller preferences, in addition to the rise of luxury outlets as a result of the entry of big name international hotel brands.

Short-term rentals is exploding in popularity

Traditional tourist lodging was negatively impacted by accommodation providers in the sharing economy in the review period, with short-term rentals seeing much higher current value growth rates than hotels for much of this period. However, there has recently been a backlash against these booking platforms, due to the impact on neighbourhoods.

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Lodging in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Lodging industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Lodging industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Lodging in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Lodging in Australia?
  • What are the major brands in Australia?
  • What is the rate of development for chained hotels vs independent hotels?
  • How are luxury hotels performing compared to mid-priced and budget hotels?
  • Is there an increase in hostels and campsites?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Lodging in Australia - Category analysis

HEADLINES

PROSPECTS

Travellers seek more cost-effective lodging options
Experiential travel results in rise of lifestyle and boutique hotels
Short-term rentals is exploding in popularity

CATEGORY DATA

Table 1 Lodging Sales: Value 2014-2019
Table 2 Lodging Online Sales: Value 2014-2019
Table 3 Hotels Sales: Value 2014-2019
Table 4 Hotels Online Sales: Value 2014-2019
Table 5 Other Lodging Sales: Value 2014-2019
Table 6 Other Lodging Online Sales: Value 2014-2019
Table 7 Lodging Outlets: Units 2014-2019
Table 8 Lodging: Number of Rooms 2014-2019
Table 9 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 10 Hotels NBO Company Shares: % Value 2015-2019
Table 11 Hotel Brands by Key Performance Indicators 2019
Table 12 Forecast Lodging Sales: Value 2019-2024
Table 13 Forecast Lodging Online Sales: Value 2019-2024
Table 14 Forecast Hotels Sales: Value 2019-2024
Table 15 Forecast Hotels Online Sales: Value 2019-2024
Table 16 Forecast Other Lodging Sales: Value 2019-2024
Table 17 Forecast Other Lodging Online Sales: Value 2019-2024
Table 18 Forecast Lodging Outlets: Units 2019-2024

Travel in Australia - Industry Overview

EXECUTIVE SUMMARY

Australian dollar depreciation contributes to growth in inbound tourism
Online is the preferred booking method
Tigerair Australia flies international routes, but routes axed elsewhere
Ride sharing growing rapidly from a low base
Steady growth expected as consumers prioritise experiences

SWOT

Summary 1 Destination Australia: SWOT

MARKET DATA

Table 19 Annual Leave: Volume 2014-2019
Table 20 Travellers by Age: Number of People 2014-2019
Table 21 Seasonality: Number of People 2014-2019
Table 22 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 23 Other Transport Sales: Value 2014-2019
Table 24 Other Transport Online Sales: Value 2014-2019
Table 25 Forecast Other Transport Sales: Value 2019-2024
Table 26 Forecast Other Transport Online Sales: Value 2019-2024
Table 27 Activities: Value 2014-2019
Table 28 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources