Short term rentals saw double-digit current value growth in every year of the review period, which is believed to have hampered the growth of hotels. Airbnb is the most important booking platform in this segment.
Lodging in Colombia still has room for growth due to increasing demand. The government has recognised the opportunities for tourism, which is referred to as “the new oil”, and is trying to boost investment in the country.
Technology is making inroads in local lodging, in chains such as NH Hotels. The goal is to reduce human interaction in terms of repetitive operations such as check-in and check-out, making them faster.
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Discover the latest market trends and uncover sources of future market growth for the Lodging industry in Colombia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.