Executive Summary

Sep 2019
PROSPECTS
Regulation of short-term rentals could affect forecast period growth

Short term rentals saw double-digit current value growth in every year of the review period, which is believed to have hampered the growth of hotels. Airbnb is the most important booking platform in this segment.

Tax laws should boost the number of hotels in smaller cities

Lodging in Colombia still has room for growth due to increasing demand. The government has recognised the opportunities for tourism, which is referred to as “the new oil”, and is trying to boost investment in the country.

The use of technology to improve the customer experience

Technology is making inroads in local lodging, in chains such as NH Hotels. The goal is to reduce human interaction in terms of repetitive operations such as check-in and check-out, making them faster.

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Lodging in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Lodging industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Lodging industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Lodging in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Lodging in Colombia?
  • What are the major brands in Colombia?
  • What is the rate of development for chained hotels vs independent hotels?
  • How are luxury hotels performing compared to mid-priced and budget hotels?
  • Is there an increase in hostels and campsites?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Lodging in Colombia - Category analysis

HEADLINES

PROSPECTS

Regulation of short-term rentals could affect forecast period growth
Tax laws should boost the number of hotels in smaller cities
The use of technology to improve the customer experience

CATEGORY DATA

Table 1 Lodging Sales: Value 2014-2019
Table 2 Lodging Online Sales: Value 2014-2019
Table 3 Hotels Sales: Value 2014-2019
Table 4 Hotels Online Sales: Value 2014-2019
Table 5 Other Lodging Sales: Value 2014-2019
Table 6 Other Lodging Online Sales: Value 2014-2019
Table 7 Lodging Outlets: Units 2014-2019
Table 8 Lodging: Number of Rooms 2014-2019
Table 9 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 10 Hotels NBO Company Shares: % Value 2015-2019
Table 11 Hotel Brands by Key Performance Indicators 2019
Table 12 Forecast Lodging Sales: Value 2019-2024
Table 13 Forecast Lodging Online Sales: Value 2019-2024
Table 14 Forecast Hotels Sales: Value 2019-2024
Table 15 Forecast Hotels Online Sales: Value 2019-2024
Table 16 Forecast Other Lodging Sales: Value 2019-2024
Table 17 Forecast Other Lodging Online Sales: Value 2019-2024
Table 18 Forecast Lodging Outlets: Units 2019-2024

Travel in Colombia - Industry Overview

EXECUTIVE SUMMARY

Doubts over the FARC peace treaty hamper growth in arrivals
Growth in internet sales leads more players to expand online
Avianca implements strategies to ensure its survival
Regulation of short-term rentals should lead to better quality
Development of the tourism infrastructure will ensure growth

SWOT

Summary 1 Destination Colombia: SWOT

MARKET DATA

Table 19 Annual Leave: Volume 2014-2019
Table 20 Travellers by Age: Number of People 2014-2019
Table 21 Seasonality: Number of People 2014-2019
Table 22 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 23 Other Transport Sales: Value 2014-2019
Table 24 Other Transport Online Sales: Value 2014-2019
Table 25 Forecast Other Transport Sales: Value 2019-2024
Table 26 Forecast Other Transport Online Sales: Value 2019-2024
Table 27 Activities: Value 2014-2019
Table 28 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources