Executive Summary

Sep 2019
PROSPECTS
Strong investment in mid- and higher-end outlets adds value and prestige to hotels

Lodging in Croatia continues to see strong foreign investment, supported by Croatia’s membership of the EU and the related development of new airline connections. More and more international hotel companies are opening outlets amidst significant investments in tourism in general.

Campsites receives upgrades via mobile home and glamping units

Premiumisation and luxury camping and glamping are increasingly in focus in Croatia. Croatia’s membership of the EU, signs of economic recovery in Europe and burgeoning tourism flows have encouraged campsite owners to upgrade their offer and expand their capacities.

Competitive advantages for hotels aid cheaper short-term rentals and hostels

Over the forecast period, short-term rentals is set to remain the most dynamic category in terms of number of outlets and value sales growth. The benefits of EU membership, not least increasing tourism flows, have encouraged many Croatians with no prior hospitality experience to purchase or renovate properties to rent out to tourists.

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Lodging in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Lodging industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Lodging industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Lodging in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Lodging in Croatia?
  • What are the major brands in Croatia?
  • What is the rate of development for chained hotels vs independent hotels?
  • How are luxury hotels performing compared to mid-priced and budget hotels?
  • Is there an increase in hostels and campsites?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Lodging in Croatia - Category analysis

HEADLINES

PROSPECTS

Strong investment in mid- and higher-end outlets adds value and prestige to hotels
Campsites receives upgrades via mobile home and glamping units
Competitive advantages for hotels aid cheaper short-term rentals and hostels

CATEGORY DATA

Table 1 Lodging Sales: Value 2014-2019
Table 2 Lodging Online Sales: Value 2014-2019
Table 3 Hotels Sales: Value 2014-2019
Table 4 Hotels Online Sales: Value 2014-2019
Table 5 Other Lodging Sales: Value 2014-2019
Table 6 Other Lodging Online Sales: Value 2014-2019
Table 7 Lodging Outlets: Units 2014-2019
Table 8 Lodging: Number of Rooms 2014-2019
Table 9 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 10 Hotels NBO Company Shares: % Value 2015-2019
Table 11 Hotel Brands by Key Performance Indicators 2019
Table 12 Forecast Lodging Sales: Value 2019-2024
Table 13 Forecast Lodging Online Sales: Value 2019-2024
Table 14 Forecast Hotels Sales: Value 2019-2024
Table 15 Forecast Hotels Online Sales: Value 2019-2024
Table 16 Forecast Other Lodging Sales: Value 2019-2024
Table 17 Forecast Other Lodging Online Sales: Value 2019-2024
Table 18 Forecast Lodging Outlets: Units 2019-2024

Travel in Croatia - Industry Overview

EXECUTIVE SUMMARY

Investments in airlines and lodging push development and higher tourism flows in 2019
Technological developments and millennials drive online/mobile travel sales
The competition intensifies as players expand and new entrants widen the choice
Campsites upgrade via mobile home/glamping units
Growth opportunities remain across travel despite maturity

SWOT

Summary 1 Destination Croatia: SWOT

MARKET DATA

Table 19 Annual Leave: Volume 2014-2019
Table 20 Travellers by Age: Number of People 2014-2019
Table 21 Seasonality: Number of People 2014-2019
Table 22 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 23 Other Transport Sales: Value 2014-2019
Table 24 Other Transport Online Sales: Value 2014-2019
Table 25 Forecast Other Transport Sales: Value 2019-2024
Table 26 Forecast Other Transport Online Sales: Value 2019-2024
Table 27 Activities: Value 2014-2019
Table 28 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources