The shortage of available hotels in the Dublin positively impacts short-term rentals. Fuelled largely by the stellar growth of Airbnb in Dublin and Cork, short-term rentals is expected to perform well over the forecast period.
Major search engines have confirmed that site loading speed is a considered factor into where a website places in the search engines ranking. Google for example has confirmed that, whereas two seconds is the threshold for acceptability, it aims for sites to load within half a second.
Cost of acquisition and look-to-book ratio could become more dominant metrics in the hotel industry over the forecast period, replacing the traditional metrics of revenue per available room (REVPAR) and average daily rate (ADR). In an increasingly digitised sector, Irish hotels are beginning to place as much emphasis on web metrics, as they are on traditional sales metrics.
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Discover the latest market trends and uncover sources of future market growth for the Lodging industry in Ireland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.