Executive Summary

Sep 2019
PROSPECTS
Airbnb continue to benefit from lack of hotels in the capital

The shortage of available hotels in the Dublin positively impacts short-term rentals. Fuelled largely by the stellar growth of Airbnb in Dublin and Cork, short-term rentals is expected to perform well over the forecast period.

Site speed determines placement in rankings

Major search engines have confirmed that site loading speed is a considered factor into where a website places in the search engines ranking. Google for example has confirmed that, whereas two seconds is the threshold for acceptability, it aims for sites to load within half a second.

Web metrics set to trump traditional sales metrics

Cost of acquisition and look-to-book ratio could become more dominant metrics in the hotel industry over the forecast period, replacing the traditional metrics of revenue per available room (REVPAR) and average daily rate (ADR). In an increasingly digitised sector, Irish hotels are beginning to place as much emphasis on web metrics, as they are on traditional sales metrics.

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Lodging in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Lodging industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Lodging industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Lodging in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Lodging in Ireland?
  • What are the major brands in Ireland?
  • What is the rate of development for chained hotels vs independent hotels?
  • How are luxury hotels performing compared to mid-priced and budget hotels?
  • Is there an increase in hostels and campsites?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Lodging in Ireland - Category analysis

HEADLINES

PROSPECTS

Airbnb continue to benefit from lack of hotels in the capital
Site speed determines placement in rankings
Web metrics set to trump traditional sales metrics

CATEGORY DATA

Table 1 Lodging Sales: Value 2014-2019
Table 2 Lodging Online Sales: Value 2014-2019
Table 3 Hotels Sales: Value 2014-2019
Table 4 Hotels Online Sales: Value 2014-2019
Table 5 Other Lodging Sales: Value 2014-2019
Table 6 Other Lodging Online Sales: Value 2014-2019
Table 7 Lodging Outlets: Units 2014-2019
Table 8 Lodging: Number of Rooms 2014-2019
Table 9 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 10 Hotels NBO Company Shares: % Value 2015-2019
Table 11 Hotel Brands by Key Performance Indicators 2019
Table 12 Forecast Lodging Sales: Value 2019-2024
Table 13 Forecast Lodging Online Sales: Value 2019-2024
Table 14 Forecast Hotels Sales: Value 2019-2024
Table 15 Forecast Hotels Online Sales: Value 2019-2024
Table 16 Forecast Other Lodging Sales: Value 2019-2024
Table 17 Forecast Other Lodging Online Sales: Value 2019-2024
Table 18 Forecast Lodging Outlets: Units 2019-2024

Travel in Ireland - Industry Overview

EXECUTIVE SUMMARY

Irish tourism faces challenges in 2019
Online travel agencies use monitoring tools to boost sales
Owning the tourist journey to get the edge
Peer-to-peer sharing set to drive growth
Ireland faces both growth and challenges over the forecast period

SWOT

Summary 1 Destination Ireland: SWOT

MARKET DATA

Table 19 Annual Leave: Volume 2014-2019
Table 20 Travellers by Age: Number of People 2014-2019
Table 21 Seasonality: Number of People 2014-2019
Table 22 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 23 Other Transport Sales: Value 2014-2019
Table 24 Other Transport Online Sales: Value 2014-2019
Table 25 Forecast Other Transport Sales: Value 2019-2024
Table 26 Forecast Other Transport Online Sales: Value 2019-2024
Table 27 Activities: Value 2014-2019
Table 28 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources