Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Lodging in Latin America

35 pages, Dec 2018

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Lodging in Latin America continues to grow surpassing the different socio-economic factors and challenges that have affected its performance in recent years. Mexico and Brazil are the preferred destinations, dominating sales of the top ten companies. Award winning countries like Peru and Chile have gained international recognition marketing promotions. The middle-class traveling appeal grows within the region creating an opportunity for mid-market, budget hotels and short-term rentals.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Variables align to generate more visits

Due to a more optimistic economic situation in countries like Brazil and Argentina, favorable exchange rates and new marketing strategies, Latin America manages to attract travelers and now targets new markets in Europe and Asia.

Brazil and Mexico control the lodging market in the region

Historically these countries have dominated the market being a multi-destination and offering varied lodging supply. International hotel chains to continue to invest in them focusing on different audiences such as business travelers or millennials.

Latin America is Airbnb’s fastest growing market

Latin America is by far Airbnb’s fastest growing market. The initial interest of governments to regulate the platform formally has advanced slowly. The extra income Airbnb provides to those who have been affected by economic instability will result in a strong growth in short term rentals listings in the forecast.

Low cost airlines push locals to travel regionally

The expansion of low cost airlines in the region has allowed for people to opt for regional destinations and travel more frequently, saving money and increasing the lodging demand.

Consumers opt for comfort of online intermediaries

Online intermediaries allow to consumers to compare prices, read reviews, view photos, obtain discounts and centralize lodging options which are a critical advantage versus an offline booking experience.

Low cost lodging brands plan to expand in the region

To align with a price sensitive consumer and the informal offer of Airbnb, lodging players such as Marriott battle expanding through low cost, quality brands such as Fairfield and Moxy.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Regional Overview

Latin America lodging in context

Lodging in Latin America loses momentum due socio economic factors

Mexico and Brazil’s lodging investments result in outstanding performance

Formal lodging provides travellers a higher service standard

Short term rental leads growth in forecast

Short term rentals and mid-market hotels registered dynamic growth

Opportunity for growth in all sectors

Leading Companies and Brands

High fragmentation due to other lodging

Acquisitions and local socio economic factors affect performance

Mexico and Brazil hold top positions for companies

Price sensitive consumer prefers budget options

Forecast Projections

Traditional destinations continue to grow

Online platforms will dominate the forecast

Country Snapshots

Mexico: market context

Mexico: competitive landscape

Brazil: market context

Brazil: competitive landscape

Peru: market context

Peru: competitive landscape

Colombia: market context

Colombia: competitive landscape

Argentina: market context

Argentina: competitive landscape

Ecuador: market context

Ecuador: competitive landscape

Chile: market context

Chile: competitive landscape

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Lodging in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Variables align to generate more visits

Brazil and Mexico control the lodging market in the region

Latin America is Airbnb’s fastest growing market

Low cost airlines push locals to travel regionally

Consumers opt for comfort of online intermediaries

Low cost lodging brands plan to expand in the region

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Latin America lodging in context

Lodging in Latin America loses momentum due socio economic factors

Mexico and Brazil’s lodging investments result in outstanding performance

Formal lodging provides travellers a higher service standard

Short term rental leads growth in forecast

Short term rentals and mid-market hotels registered dynamic growth

Opportunity for growth in all sectors

Leading Companies and Brands

High fragmentation due to other lodging

Acquisitions and local socio economic factors affect performance

Mexico and Brazil hold top positions for companies

Price sensitive consumer prefers budget options

Forecast Projections

Traditional destinations continue to grow

Online platforms will dominate the forecast

Country Snapshots

Mexico: market context

Mexico: competitive landscape

Brazil: market context

Brazil: competitive landscape

Peru: market context

Peru: competitive landscape

Colombia: market context

Colombia: competitive landscape

Argentina: market context

Argentina: competitive landscape

Ecuador: market context

Ecuador: competitive landscape

Chile: market context

Chile: competitive landscape

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports