Executive Summary

Sep 2019
PROSPECTS
Lower VAT rates boost lodging competitiveness

Slovak lodging establishments continue to record steady current value growth, boosted by higher occupancy rates and average daily room rates. Growth is mainly being fuelled by positive development in terms of inbound and domestic flows, as well as sustained economic growth.

Consumers attracted by Slovakia’s rich health and ski resort offering

The premiumisation of lodging and higher average spend per night are driving investment in hotel modernisation and the growing share of luxury and mid-market hotels, mainly operated by global brands concentrated in Bratislava. International companies benefit from the central location of cities in Slovakia and global brand name, giving them a competitive advantage over local players.

Ongoing shift towards online booking and short-term rentals

Online lodging intermediaries such as Booking.com, Expedia and Airbnb continue to increase in popularity among Slovak domestic and outbound travellers.

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Lodging in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Lodging industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Lodging industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Lodging in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Lodging in Slovakia?
  • What are the major brands in Slovakia?
  • What is the rate of development for chained hotels vs independent hotels?
  • How are luxury hotels performing compared to mid-priced and budget hotels?
  • Is there an increase in hostels and campsites?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Lodging in Slovakia - Category analysis

HEADLINES

PROSPECTS

Lower VAT rates boost lodging competitiveness
Consumers attracted by Slovakia’s rich health and ski resort offering
Ongoing shift towards online booking and short-term rentals

CATEGORY DATA

Table 1 Lodging Sales: Value 2014-2019
Table 2 Lodging Online Sales: Value 2014-2019
Table 3 Hotels Sales: Value 2014-2019
Table 4 Hotels Online Sales: Value 2014-2019
Table 5 Other Lodging Sales: Value 2014-2019
Table 6 Other Lodging Online Sales: Value 2014-2019
Table 7 Lodging Outlets: Units 2014-2019
Table 8 Lodging: Number of Rooms 2014-2019
Table 9 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 10 Hotels NBO Company Shares: % Value 2015-2019
Table 11 Hotel Brands by Key Performance Indicators 2019
Table 12 Forecast Lodging Sales: Value 2019-2024
Table 13 Forecast Lodging Online Sales: Value 2019-2024
Table 14 Forecast Hotels Sales: Value 2019-2024
Table 15 Forecast Hotels Online Sales: Value 2019-2024
Table 16 Forecast Other Lodging Sales: Value 2019-2024
Table 17 Forecast Other Lodging Online Sales: Value 2019-2024
Table 18 Forecast Lodging Outlets: Units 2019-2024

Travel in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growth fuelled by rising interest in Slovakia and government support
Rising interest in online and mobile travel among consumers
Global online travel and low-cost carriers dominate sales
Recreation vouchers and reduced VAT boost domestic tourism demand
Improving economy and disposable incomes to fuel revenue

SWOT

Summary 1 Destination Slovakia: SWOT

MARKET DATA

Table 19 Annual Leave: Volume 2014-2019
Table 20 Travellers by Age: Number of People 2014-2019
Table 21 Seasonality: Number of People 2014-2019
Table 22 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 23 Other Transport Sales: Value 2014-2019
Table 24 Other Transport Online Sales: Value 2014-2019
Table 25 Forecast Other Transport Sales: Value 2019-2024
Table 26 Forecast Other Transport Online Sales: Value 2019-2024
Table 27 Activities: Value 2014-2019
Table 28 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources