Lodging in Sweden has been hit hard by the pandemic and the subsequent restrictions on travel. Due to the much-decreased number of tourists in the country, leading to much-reduced occupancy, the first actions taken by lodging service providers were to implement cost-cutting programmes.
During summer 2020 and following advice from government authorities for travellers to stay in Sweden and spend their holidays domestically, Nordic Choice Hotels promoted an offer called My Summer Treat, which includes a flexible hotel pass for 10 nights (two persons) for a fixed price – the user can travel throughout the country and stay in various hotels that are on the company’s list.
Due to the fact that major cities are the most dependent on inbound tourists, hotels in these areas have been hit the hardest by the pandemic and the related barring of international travel. Indeed, luxury and upscale hotels, which are usually located in the main cities, have recorded the highest decline in number of guests during the health crisis.
Campsites form a key part of Sweden’s recovery plan through their promotion to domestic tourists as a way to connect with nature at comparatively low cost and in space large enough to avoid too close contact with others. Demand for campsites had declined dramatically during 2020 – though not quite as badly as hotels and short-term rentals, its fall was not far off.
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This report originates from Passport, our Lodging research and analysis database.
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