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Learn moreSep 2019
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With the growth of tourism in Thailand, supported by government campaigns, lodging has continued to see strong growth in current value terms in 2019, with the number of hotels and rooms also rising. Bangkok remains the most popular destination in Thailand, with the occupancy rate in the city not falling below 75% throughout the year.
The Erawan Group Plc was one of the outstanding players in lodging in 2018 with double-digit current value growth. Hop Inn, Erawan’s brand of budget hotels, is contributing the most revenue as a result of the Free Independent Tourist trend and the government’s campaign to promote secondary cities.
Online travel agencies (OTAs) are one of the most effective sales channels for hotels due to the rise in online searches and the impact of social media. Tourists tend to search for hotel information through OTAs because it is easy to compare details of room rates, facilities and locations through their websites.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Lodging industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Lodging industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Lodging in Thailand market research report includes:
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This industry report originates from Passport, our Travel And Tourism market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.