Ukraine’s key tourism authority – State Agency for Tourism Development – has introduced a new initiative aimed at ensuring COVID-19 safety measures are adhered to. This move comes amidst a potential rise in COVID-19 cases due to the effects of the Delta variant.
In 2021, after a long legislative process, Ukraine reintroduced gambling for the first time since it was banned in 2007. Hotels will play a key role in the new gambling market as many gambling establishments will only be able to operate exclusively within hotels.
At the moment, a number of hotels in Ukraine remain state-owned or city-owned. These are usually low-tier, Soviet-style hotels, many of which are losing out to the competition from modern hotels.
Experts forecast a bumpy path to recovery for Ukraine’s hotels, largely due to the sharp decline in business travel. Since the outbreak of COVID-19 most businesses have cut back significantly on travel expenses, with their employees switching to video conferencing where possible.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.See All of Our Definitions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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