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Looking for Growth: Non-Store Opportunities Within Beauty and Personal Care

March 2011

In 2010, beauty and personal care achieved stronger growth than in 2009, recovering from one of the biggest slowdowns in its recent history. However, despite the improved growth prospects, the operating environment has remained challenging. Non-store retailing channels such as direct selling and internet retailing consistently outperform the market and offer significant opportunities, with up to 40% of value sales of beauty products generated through such channels in some markets.

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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages


Objectives of the global briefing
Key findings

Recession and the New Consumer

2010: A fragile recovery
New consumer emerging
Beauty and personal care bruised by the recession
Non-store offers opportunity for beauty and personal care
Non-store retailing most resilient

Channel Shift

Search for new strategies
Downturn has no impact on internet and direct selling
Manufacturer response
Manufacturers integrate ads and sales
Multichannel retailers on the rise
Non-store achieving better growth
Adoption of internet by retailers

Regional Differences

Quantifying global non-store opportunity
Regional differences in non-store in 2010
Eastern Europe and Latin America drive direct selling
Direct selling offers attractive growth opportunities
Direct selling – when advice is key
Social aspect key in Latin America
Emerging markets drive direct selling growth
The two faces of Asia
New lease of life for beauty and personal care vending
Online dominates in North America and Western Europe
US dominates online sales
Online market for beauty still underdeveloped
France & South Korea: leading beauty internet sales

Looking Ahead

Non-store keeps growing
Internet retailing forecast by country
Advanced economies have left big shoes to fill
US and Western Europe most promising markets for internet
North America triples online beauty sales
Latin America retains key position in direct selling
Latin America and Asia to benefit most from direct selling
Low growth and low penetration for homeshopping


Report definitions: Retailing and store-based retailing
Report definitions: Non-store
Report definitions: Internet retailing
Report definitions: Beauty and personal care


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