L'Oréal Groupe in Beauty and Personal Care

October 2020

As the global leader in beauty and personal care, L’Oréal benefits from its diversified portfolio across various age, income and pricing tiers. While the company’s dermocosmetics division continues to climb, its mass and luxury brands face fierce rivalry from dynamic niche brands. Coronavirus will bring further challenges, mainly for L'Oréal's premium portfolio in Europe and North America, whereby continued investments in sustainability and digitalisation will be crucial to offsetting losses.

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Euromonitor International's report on L'Oréal Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of L'Oréal Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Oréal Groupe.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of L'Oréal Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
L'Oréal's global footprint
L'Oréal relies on the US and China for strong performance
Growth in L'Oréal's sales driven by market momentum
Consumer perceptions of top L'Oréal Brands

Exposure to Future Growth

Impact of COVID-19 on L'Oréal (1)
Impact of COVID-19 on L'Oréal (2)
China holds the potential for much of L'Oréal's future growth
L'Oréal to remain the undisputed market leader going forward

Competitive Positioning

Competition heats up for L'Oréal with main rivals P&G and Unilever
Estée Lauder remains L'Oréal's biggest competitor in sales overlap
L'Oréal withholds leadership in facial care across all key markets
L'Oréal Paris is the number one global beauty brand

Colour Cosmetics

North America remains L'Oréal’s largest cosmetics market
Facial and eye make-up account for the bulk of L'Oréal's cosmetics sales
China outstrips any other market in growth opportunities for L'Oréal
L'Oréal ramps up digital engagements during lockdown
L'Oréal encourages UK consumers to recycle with Maybelline campaign
L'Oréal invests in social welfare amid the COVID-19 pandemic

Skin Care

Asia Pacific contributes to the bulk of L'Oréal's skin care sales
L'Oréal competes in France by expanding its organic skin care offerings
Chemists and pharmacies will cushion the blow for dermo brands
Garnier takes major steps to becoming a more sustainable brand
L'Oréal accelerates phy-gital and personalised experiences at home

Hair Care

Western Europe leads in size, but posts lowest growth for L'Oréal
L'Oréal sees increased competition in key hair care markets
Premium hair care in the US offers greatest future gains
L'Oréal expands its personalised and DIY hair colouring services
Opportunity in targeted products as consumers embrace natural hair

Other Categories

L'Oréal expands its premium fragrance portfolio through acquisitions
Male grooming regimes become increasingly sophisticated
L'Oréal taps into more sophisticated and personalised sun care

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Overview of Beauty Survey: product and brand coverage
Overview of Beauty Survey

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