Lotte Group in Packaged Food

Company Profile

About This Report

Oct 2012

Lotte Group remains dependent on the Japanese and South Korean markets. Despite its joint venture with Hershey Co and its acquisition of E Wedel, Lotte Group has not been able to move aggressively into wider emerging markets. Packaged food is a relatively modest part of Lotte Group’s interests. It’s most recent focus has been on building a stronger retail network in South Korea. It recently acquired the Hi-Mart electronics retail chain.

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Lotte Group in Packaged Food

Euromonitor International's report on Lotte Group delivers a detailed strategic analysis of the company's business, examining its performance in the Ice cream market and the global economy.

Company and market share data provide a detailed look at the financial position of Lotte Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lotte Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lotte Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Ice cream research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Lotte Group a conglomerate with a confectionery focus in foods
Lotte Group increases focus on retail
Lotte Group remains reliant on Japanese market
SWOT: Lotte Group
Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players
Jostling for position in top 10

Competitive positioning

Acquisitions and emerging markets fuel growth
Private label loses out as emerging markets rise

Market assessment

Japanese market weighs down Lotte Group

Market Assessment

Lotte Group remains overly reliant on Japanese market
Strong presence in confectionery


Headwinds in Japanese confectionery
Gum market to suffer declines in Japan
Emerging markets to lead growth in confectionery
Chinese prospects in confectionery


Lotte Group will need to look to emerging markets
Push deeper into Indian and Chinese sweet biscuit markets

Ice Cream

Failure to enter Chinese market detrimental for Lotte Group
Lotte Group should make investments in Chinese ice cream
Entry into Indian and Indonesian ice cream more of a challenge

Chilled Processed Food

Opportunities limited in chilled processed food

Brand Strategy

Lotte gum brands struggle in 2012
Xylitol struggles in stagnant Japanese market
Weak commitment to packaged food feeds through to sales


Asia Pacific focus in operations


Reduce reliance on mature markets