Lotte Group remains dependent on the Japanese and South Korean markets. Despite its joint venture with Hershey Co and its acquisition of E Wedel, Lotte Group has not been able to move aggressively into wider emerging markets. Packaged food is a relatively modest part of Lotte Group’s interests. It’s most recent focus has been on building a stronger retail network in South Korea. It recently acquired the Hi-Mart electronics retail chain.
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Euromonitor International's report on Lotte Group delivers a detailed strategic analysis of the company's business, examining its performance in the Ice cream market and the global economy.
Company and market share data provide a detailed look at the financial position of Lotte Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lotte Group.
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