The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreSep 2017
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Loyalty is on the verge of major disruption with technology like mobile and blockchain forcing the traditional loyalty models to adapt and become dynamic. Companies need to adapt to meet the challenges and opportunities from new technology so that they remain relevant in an ever-saturated market by focusing on the customer experience. This report looks across the travel industry, and beyond, to see how brands are shaping up to meet future challenges in the loyalty space.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The average consumer is struggling with loyalty fatigue, facing the challenge of pervasive loyalty programmes that are overly complicated to use. Bar enthusiasts that thrive on the challenge of points collection, rewards and redemption, the majority see loyalty as a major pain point that they tolerate simply for the deals.
Loyalty is in a process of flux due to new technology and changing consumer values. It is increasingly vital to view loyalty as part of the overall customer experience framework building a long-lasting customer relationship.
The current business model is distinctly flawed and clunky, with each loyalty scheme tending to exist in silo or within the confines of a coalition. It is critical for brands to view loyalty as part of the process of providing a seamless, enhanced customer experience that is delivered in real time and is context specific.
A move towards dynamic loyalty will be brought about by new technology such as blockchain, where data will be portable, allowing unique interactions with any brand. Consumers will be able to receive benefits across different loyalty schemes and verticals, breaking down traditional barriers to rewards.
Technology such as voice, augmented reality and emotion recognition software will further speed up the shift towards personalised and targeted brand loyalty interactions, using deep learning to monitor and measure consumers’ reactions to adapt rewards, offers, experiences and discounts based on user response.
Disruption will happen outside the travel industry, and this is why it is important for travel brands to work closely with consumer finance companies, and keep an eye on fintech funding and disruptive technology developments.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.