Luxottica Group SpA in Eyewear

Company Profile

About This Report

Apr 2016

Luxottica, a worldwide leader in eyewear, started pursuing a strategy of vertical integration in the early 1970s. Today, it has built an impressive global network of companies comprising eyewear design, manufacturing, wholesaling and retailing. The group has enjoyed good success thanks to a well-developed business strategy and strong product portfolio. With the evolving eyewear competitive landscape, the group needs to prepare itself for a change in the near future in order to stay competitive.

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Luxottica Group SpA in Eyewear

Euromonitor International's report on Luxottica Group SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Spectacles market and the global economy.

Company and market share data provide a detailed look at the financial position of Luxottica Group SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Luxottica Group SpA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Luxottica Group SpA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spectacles research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Constant growth through forward integration
SWOT: Luxottica Group SpA

Competitive Positioning

Snapshot of spectacles competitors in 2015
Global competitive l andscape in spectacles category
Changing competitive landscape in eyewear
Safilo : Luxottica’s key rival in spectacle frames and sunglasses

Market Assessment

Stronger growth in BRIC markets
Strong pillars in the US and Europe, weak presence in Asia Pacific

Geographic and Category Opportunities

Regional contributions to Luxottica’s spectacles sales
Identifying growth regions
Opportunities and challenges in Latin America
Opportunities in China and India: High myopia
Middle East and Africa: High purchasing power, weak presence

Brand Strategy

Ray-Ban and Oakley: From rivals to allies
Interactive marketing, connecting consumers
Eyewear as fashion accessories
Retailing : Unifying retail b rands

Operations

Luxottica merger and acquisition a ctivities in retailing
Hoya Health Care global presence

Recommendations

Maintaining leadership positioning: Grow and defend

Report Definitions

Definitions

Appendix: Competitor Analytics

Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models

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