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Country Report

Luxury Cars in

Luxury Cars in Argentina

12 pages, Feb 2019

US$990

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Executive Summary

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PROSPECTS

Strong recovery of luxury cars due to changes in taxes

Luxury cars recorded a strong increase in volume sales in 2017 and, although slower in 2018, also recorded double-digit growth. Changes in luxury vehicle taxes during 2016-2018 played a key role in category growth.

Models with high-level equipment boost sales

In addition to the elimination of taxes for luxury vehicles, another extremely important factor was the elimination of import barriers. In 2017 and 2018, luxury cars displayed a good performance in unit terms but also in models with high-level equipment.

Luxury cars far from reaching peak sales of 2013

Despite the strong recovery of luxury cars towards the end of the review period, volume sales in 2018 remained far lower than the peak reached in 2013. In that year, the price of a vehicle produced in the country and a luxury car imported were very similar because of the inflation rates, which sharply increased local production costs, while the exchange rate lag benefited imported vehicles.

COMPETITIVE LANDSCAPE

Taxes could complicate development of luxury cars

From 2016 onwards, the elimination of taxes for most luxury cars played a key role in the normalisation and recovery of the category. However, there is still one tax that could impact negatively on imports and sales in the short term.

Lotus and Maserati return to Argentina

Many luxury car companies announced a possible return to Argentina but only a limited number started operations. Undoubtedly one of the most important return was Lotus with the opening of an office and a sales agency in the north zone of Great Buenos Aires at the beginning of 2018.

Exclusive brands Aston Martin and Lexus are expected in the short term

German brands dominate luxury cars in Argentina with BMW, Mercedes-Benz and Audi. The range of models and versions with attractive prices explain this dominance.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Argentina?
What are the major brands in Argentina?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in Argentina - Category analysis

HEADLINES

PROSPECTS

Strong recovery of luxury cars due to changes in taxes

Models with high-level equipment boost sales

Luxury cars far from reaching peak sales of 2013

COMPETITIVE LANDSCAPE

Taxes could complicate development of luxury cars

Lotus and Maserati return to Argentina

Exclusive brands Aston Martin and Lexus are expected in the short term

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2013-2018
Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

Limited availability of premises in strategic locations

Lower prices boost purchases in the country

Luxury brands return, although mainly due to local partners

Internet retailing begins to play an interesting role

Positive outlook, albeit with some difficulties

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Cars in Argentina

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Executive Summary

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PROSPECTS

Strong recovery of luxury cars due to changes in taxes

Models with high-level equipment boost sales

Luxury cars far from reaching peak sales of 2013

COMPETITIVE LANDSCAPE

Taxes could complicate development of luxury cars

Lotus and Maserati return to Argentina

Exclusive brands Aston Martin and Lexus are expected in the short term

Overview

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Samples

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Overview

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Table of Contents

Luxury Cars in Argentina - Category analysis

HEADLINES

PROSPECTS

Strong recovery of luxury cars due to changes in taxes

Models with high-level equipment boost sales

Luxury cars far from reaching peak sales of 2013

COMPETITIVE LANDSCAPE

Taxes could complicate development of luxury cars

Lotus and Maserati return to Argentina

Exclusive brands Aston Martin and Lexus are expected in the short term

CATEGORY DATA

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

Limited availability of premises in strategic locations

Lower prices boost purchases in the country

Luxury brands return, although mainly due to local partners

Internet retailing begins to play an interesting role

Positive outlook, albeit with some difficulties

MARKET INDICATORS

MARKET DATA

SOURCES

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