Sales of luxury cars continue to be boosted by increasing interest among local consumers in larger vehicles such as SUVs and crossovers. Given their higher price, it is not a surprise to see value sales being driven by such models.
Brazilians should continue to opt for SUVs given such vehicles allow consumers to drive more safely on poor quality roads in Brazil. On the supply side, more and more brands are launching models that contain the latest technologies, attracting consumers who desire to be up-to-date with the best products available.
In December 2017, the Inovar-Auto Programme was closed, revoking the extra 30% tax charged on imported vehicles via IPI (local VAT). However, in reality, this extra charge was never fully implemented.
Jaguar has been posting outstanding results in Brazil thanks to the recent introduction of models such as the F-Pace, a car that has been performing well in the more upscale luxury car area. The company also introduced the new E-Pace in Brazil in 2018, leveraging the worldwide success enjoyed by its SUV line.
The new I-Pace is also expected to enter Brazil in 2018, reinforcing Jaguar’s strategy to offer its recent global launches locally. Over the coming years, it is expected that Jaguar will continue introducing new cars, following the global strategy to focus on electric and hybrid cars.
After two years of declining sales for Land Rover in Brazil, the company is set to post strong results in 2018 following the introduction of new models such as Velar and the new Discovery. Both models have been performing well, with the Discovery line posting stronger figures.
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This report originates from Passport, our Luxury Cars research and analysis database.
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