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Country Report

Luxury Cars in

Luxury Cars in Brazil

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury car sales boosted by growing interest in SUVs and crossovers

Sales of luxury cars continue to be boosted by increasing interest among local consumers in larger vehicles such as SUVs and crossovers. Given their higher price, it is not a surprise to see value sales being driven by such models.

Investment in innovation attracting consumers

Brazilians should continue to opt for SUVs given such vehicles allow consumers to drive more safely on poor quality roads in Brazil. On the supply side, more and more brands are launching models that contain the latest technologies, attracting consumers who desire to be up-to-date with the best products available.

Withdrawal of super IPI not expected to boost sales of luxury cars

In December 2017, the Inovar-Auto Programme was closed, revoking the extra 30% tax charged on imported vehicles via IPI (local VAT). However, in reality, this extra charge was never fully implemented.

COMPETITIVE LANDSCAPE

Jaguar reinforces SUV product base in Brazil

Jaguar has been posting outstanding results in Brazil thanks to the recent introduction of models such as the F-Pace, a car that has been performing well in the more upscale luxury car area. The company also introduced the new E-Pace in Brazil in 2018, leveraging the worldwide success enjoyed by its SUV line.

Shift towards electric and hybrid cars

The new I-Pace is also expected to enter Brazil in 2018, reinforcing Jaguar’s strategy to offer its recent global launches locally. Over the coming years, it is expected that Jaguar will continue introducing new cars, following the global strategy to focus on electric and hybrid cars.

Land Rover to perform well with introduction of newer models

After two years of declining sales for Land Rover in Brazil, the company is set to post strong results in 2018 following the introduction of new models such as Velar and the new Discovery. Both models have been performing well, with the Discovery line posting stronger figures.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Brazil?
What are the major brands in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in Brazil - Category analysis

HEADLINES

PROSPECTS

Luxury car sales boosted by growing interest in SUVs and crossovers

Investment in innovation attracting consumers

Withdrawal of super IPI not expected to boost sales of luxury cars

COMPETITIVE LANDSCAPE

Jaguar reinforces SUV product base in Brazil

Shift towards electric and hybrid cars

Land Rover to perform well with introduction of newer models

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2013-2018
Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

Luxury areas resume growth, but at lower pace than expected

Political uncertainty impacting company strategies

Growing concentration due to falling demand

Store-based retailing leads distribution, but growing focus on new channels

Slow recovery requires long-term goals and more efforts to boost awareness

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Cars in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury car sales boosted by growing interest in SUVs and crossovers

Investment in innovation attracting consumers

Withdrawal of super IPI not expected to boost sales of luxury cars

COMPETITIVE LANDSCAPE

Jaguar reinforces SUV product base in Brazil

Shift towards electric and hybrid cars

Land Rover to perform well with introduction of newer models

Overview

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Overview

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Table of Contents

Luxury Cars in Brazil - Category analysis

HEADLINES

PROSPECTS

Luxury car sales boosted by growing interest in SUVs and crossovers

Investment in innovation attracting consumers

Withdrawal of super IPI not expected to boost sales of luxury cars

COMPETITIVE LANDSCAPE

Jaguar reinforces SUV product base in Brazil

Shift towards electric and hybrid cars

Land Rover to perform well with introduction of newer models

CATEGORY DATA

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

Luxury areas resume growth, but at lower pace than expected

Political uncertainty impacting company strategies

Growing concentration due to falling demand

Store-based retailing leads distribution, but growing focus on new channels

Slow recovery requires long-term goals and more efforts to boost awareness

MARKET INDICATORS

MARKET DATA

SOURCES

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