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Country Report

Luxury Cars in

Luxury Cars in Canada

15 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The luxury cars category goes from strength to strength in Canada

Luxury cars in Canada experienced rapid developments over the review period, driven by rising household wealth, affluent immigrants and retiring baby boomers. It demonstrated sustained value growth over the review period.

Manufacturers move downscale to attract younger consumers

Many makers of luxury cars introduced more entry-level offerings with lower price points to appeal to younger consumers in Canada. Although empty-nest baby boomers may represent the largest group of luxury cars buyers, manufacturers look beyond this group for longer-term growth.

Luxury SUVs and sports cars record better performance

While many car manufacturers saw staggering growth in passenger vehicle sales overall, luxury cars maintained steady growth, with luxury SUVs and sports cars performing better. BMW Canada’s X1, X3, X5 and X6 series drove sales growth in recent years.

COMPETITIVE LANDSCAPE

Mercedes-Benz leads luxury cars in Canada

Daimler AG was the leading player in luxury cars with Mercedes-Benz in terms of value sales. With a wide range of car models and price points, a Mercedes-Benz car could start at only CAD35,000 for a basic model but rise to more than CAD300,000 for the top model.

Traditional car dealer network key retail channel in luxury cars

Car dealerships remained the most important retail channel for luxury cars. Even though consumers have a growing interest in a more transparent and convenient car buying experience, the leading position of car dealers is unlikely to change over the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Canada?
What are the major brands in Canada?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in Canada - Category analysis

HEADLINES

PROSPECTS

The luxury cars category goes from strength to strength in Canada

Manufacturers move downscale to attract younger consumers

Luxury SUVs and sports cars record better performance

COMPETITIVE LANDSCAPE

Mercedes-Benz leads luxury cars in Canada

Traditional car dealer network key retail channel in luxury cars

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2012-2017
Table 2 Sales of Luxury Cars: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 5 Forecast Sales of Luxury Cars: Value 2017-2022
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Luxury Goods in Canada - Industry Overview

EXECUTIVE SUMMARY

Luxury goods in Canada maintains healthy growth in 2017

Producers of luxury brands see growth potential of millennial consumers

Retail landscape of luxury goods remains fragmented and highly competitive

Store-based retailing continues to dominate retail sales

More competition is expected in luxury goods

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2012-2017
Table 9 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 11 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 12 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 14 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Cars in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The luxury cars category goes from strength to strength in Canada

Manufacturers move downscale to attract younger consumers

Luxury SUVs and sports cars record better performance

COMPETITIVE LANDSCAPE

Mercedes-Benz leads luxury cars in Canada

Traditional car dealer network key retail channel in luxury cars

Overview

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Overview

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Table of Contents

Luxury Cars in Canada - Category analysis

HEADLINES

PROSPECTS

The luxury cars category goes from strength to strength in Canada

Manufacturers move downscale to attract younger consumers

Luxury SUVs and sports cars record better performance

COMPETITIVE LANDSCAPE

Mercedes-Benz leads luxury cars in Canada

Traditional car dealer network key retail channel in luxury cars

CATEGORY DATA

Luxury Goods in Canada - Industry Overview

EXECUTIVE SUMMARY

Luxury goods in Canada maintains healthy growth in 2017

Producers of luxury brands see growth potential of millennial consumers

Retail landscape of luxury goods remains fragmented and highly competitive

Store-based retailing continues to dominate retail sales

More competition is expected in luxury goods

MARKET INDICATORS

MARKET DATA

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