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Country Report

Luxury Cars in

Luxury Cars in Canada

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury cars maintains a strong performance

Luxury cars continued to see strong growth over the review period, supported by a combination of trends, including the increasing household wealth of upper-income Canadians, the rising number of affluent immigrants, retiring baby boomers and low financing rates. In July 2018, Mercedes-Benz announced it had achieved its best ever performance in the first half of the year, with its GLC SUV (base price CAD45,900) and Coupé (base price CAD50,300) recording strong performances.

Luxury SUVs continue to attract attention

Whilst many car manufacturers saw solid growth in passenger cars, luxury SUVs continued to lead the category. SUVs have proved to be extremely popular with luxury car buyers in Canada.

More luxury electric cars are entering the Canadian market

Luxury electric cars are having an impact on the Canadian market, with more luxury models expected to be introduced in the country. Tesla currently sells its Model S and Model X, and launched its Model 3 (base price CAD45,600) in 2018.

COMPETITIVE LANDSCAPE

Daimler continues to lead luxury cars in Canada with Mercedes-Benz

Daimler was the leading player in luxury cars in Canada in 2017, with its Mercedes-Benz brand leading both value and volume sales. Mercedes-Benz offers a broad range of car models and price points which cater to a broad range of buyers.

Volkswagen and Bayerische Motoren Werke follow

Volkswagen was second in value and volume terms in 2017, primarily thanks to its Audi brand. Audi has consistently increased its sales in Canada, and its Q5 crossover remains its top-seller.

The traditional car dealership model evolves and adjusts to knowledgeable buyers

Car dealerships remains the leading distribution channel for luxury cars, even though the car-buying process has changed because of the internet. Most customers research their options on the internet and are informed about features and prices.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Canada?
What are the major brands in Canada?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in Canada - Category analysis

HEADLINES

PROSPECTS

Luxury cars maintains a strong performance

Luxury SUVs continue to attract attention

More luxury electric cars are entering the Canadian market

COMPETITIVE LANDSCAPE

Daimler continues to lead luxury cars in Canada with Mercedes-Benz

Volkswagen and Bayerische Motoren Werke follow

The traditional car dealership model evolves and adjusts to knowledgeable buyers

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2013-2018
Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Goods in Canada - Industry Overview

EXECUTIVE SUMMARY

Luxury goods maintains robust growth in Canada in 2018

Producers of luxury brands see the growth potential of millennials

The retail landscape in luxury goods remains fragmented and highly competitive

Store-based retailing dominates, with mono-brand stores increasing

A more competitive environment looms after expansionary 2017 and 2016

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Cars in Canada

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Executive Summary

New Report Guarantee

PROSPECTS

Luxury cars maintains a strong performance

Luxury SUVs continue to attract attention

More luxury electric cars are entering the Canadian market

COMPETITIVE LANDSCAPE

Daimler continues to lead luxury cars in Canada with Mercedes-Benz

Volkswagen and Bayerische Motoren Werke follow

The traditional car dealership model evolves and adjusts to knowledgeable buyers

Overview

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Overview

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Table of Contents

Luxury Cars in Canada - Category analysis

HEADLINES

PROSPECTS

Luxury cars maintains a strong performance

Luxury SUVs continue to attract attention

More luxury electric cars are entering the Canadian market

COMPETITIVE LANDSCAPE

Daimler continues to lead luxury cars in Canada with Mercedes-Benz

Volkswagen and Bayerische Motoren Werke follow

The traditional car dealership model evolves and adjusts to knowledgeable buyers

CATEGORY DATA

Luxury Goods in Canada - Industry Overview

EXECUTIVE SUMMARY

Luxury goods maintains robust growth in Canada in 2018

Producers of luxury brands see the growth potential of millennials

The retail landscape in luxury goods remains fragmented and highly competitive

Store-based retailing dominates, with mono-brand stores increasing

A more competitive environment looms after expansionary 2017 and 2016

MARKET INDICATORS

MARKET DATA

SOURCES

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