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Country Report

Luxury Cars in

Luxury Cars in China

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government incentives boost China’s luxury electric car industry

China is driving towards to an electric future and has speeded up its environmental efforts yet again. The rapid growth of the electric car industry is supported by the Chinese government’s favourable subsidy policy, which is very generous.

Policies favour electric cars

In addition to consumer subsidies, many cities provide favourable policies, such as the assured issuance of a vehicle licence and increased access to carpool lanes for electric car purchasers, and the government plans to roll out 120,000 more charging points in cities across the country. A case in point is in Beijing, where a road-space rationing policy has been announced that does not permit petrol-powered cars to be driven on public roads within the 5th Ring Road, city centre area, for one day every week.

Electric cars at the heart of the escalating US-China trade war

Tesla holds just a tiny value share of luxury cars in China. On June 18, while US-China trade tensions continued to rise, China announced it would raise import duties on a USD34 billion list of US goods, a list that included electric cars.

COMPETITIVE LANDSCAPE

Competition among the big three has become more intriguing

The year 2017 set more records for German luxury car makers, with Mercedes-Benz, BMW, Porsche and Volkswagen selling in record numbers in China; however, Audi did not perform well. Audi, Mercedes-Benz and BMW are the three giants that undoubtedly dominate luxury car sales in China, with the three together controlling about 70% of sales.

Audi underperforms

Audi underperformed in China in 2017. Ever since Audi entered China in 1988, it had held first place; however, this changed in 2017.

“Second-tier” brands of luxury cars perform well

There is rising demand for cars ranging in price from CNY300,000 down to CNY50,000, a comparably high price range for regular passenger cars but relatively low for luxury brands. An increasing number of consumers are moving up into this range, and Chinese consumers have a strong affinity for luxury cars over mass sales.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in China?
What are the major brands in China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in China - Category analysis

HEADLINES

PROSPECTS

Government incentives boost China’s luxury electric car industry

Policies favour electric cars

Electric cars at the heart of the escalating US-China trade war

COMPETITIVE LANDSCAPE

Competition among the big three has become more intriguing

Audi underperforms

“Second-tier” brands of luxury cars perform well

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2013-2018
Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

Strong and growing momentum of luxury goods in China within a healthy macroeconomic context

Millennials are major consumers of Chinese luxury goods

Significant variation across segmented categories

Internet retailing sustains robust growth, catering to digitally aware consumers

Growth momentum is set to continue

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Cars in China

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Executive Summary

New Report Guarantee

PROSPECTS

Government incentives boost China’s luxury electric car industry

Policies favour electric cars

Electric cars at the heart of the escalating US-China trade war

COMPETITIVE LANDSCAPE

Competition among the big three has become more intriguing

Audi underperforms

“Second-tier” brands of luxury cars perform well

Overview

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Overview

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Table of Contents

Luxury Cars in China - Category analysis

HEADLINES

PROSPECTS

Government incentives boost China’s luxury electric car industry

Policies favour electric cars

Electric cars at the heart of the escalating US-China trade war

COMPETITIVE LANDSCAPE

Competition among the big three has become more intriguing

Audi underperforms

“Second-tier” brands of luxury cars perform well

CATEGORY DATA

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

Strong and growing momentum of luxury goods in China within a healthy macroeconomic context

Millennials are major consumers of Chinese luxury goods

Significant variation across segmented categories

Internet retailing sustains robust growth, catering to digitally aware consumers

Growth momentum is set to continue

MARKET INDICATORS

MARKET DATA

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