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Country Report

Luxury Cars in

Luxury Cars in France

18 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury cars to remain restrained in France despite dynamic growth

Given that luxury cars enjoyed double-digit current value growth each year from 2015 in France, the category would appear to be performing well. However, many players are not convinced and believe that the recovery of luxury cars in France will take a long time compared to other Western European countries.

Overwhelming domination of SUVs

French consumers who can afford to buy luxury cars would still prefer to opt for entry-level luxury and less ostentatious German cars such as BMW, Audi or Mercedes-Benz than ultra-luxury British or Italian brands. This coincides with the ongoing astonishing breakthrough of SUVs.

Vintage versus futuristic cars

Two opposing rends will play a role in the years to come. First, consumers who are ready to pay for a luxury car often track legendary models, famous for their appearance in some films, the personality of their drivers or their performance on car circuits.

COMPETITIVE LANDSCAPE

German operators almost monopolise sales

The competitive landscape of luxury cars in France is almost entirely in the hands of three mainstream German manufacturers, Volkswagen, Daimler and Bayerische Motoren Werke. French luxury brands are considered negligible: Bugatti, the only recognised local ultra-luxury brand has belonged to Volkswagen since 1998 and has not sold any cars in France since 2010, probably due to its prohibitive price – on average, over EUR1.

Ultra-luxury cars gain in popularity

While German brands recorded the best progression in actual value terms, the best acceleration was achieved by ultra-luxury and/or Italian manufacturers such as Tesla Motors, Maserati West Europe, Ferrari, Proton Holdings, Alpina Burkard Bovensiepen and McLaren Automotive, the most dynamic player of 2016. Such success could also be attributed to SUVs (for instance the SUV Levante in the case of Maserati) or the widening distribution in the case of Proton Holdings that benefited from the opening of new Lotus dealers in France.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in France?
What are the major brands in France?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in France - Category analysis

HEADLINES

PROSPECTS

Luxury cars to remain restrained in France despite dynamic growth

Overwhelming domination of SUVs

Vintage versus futuristic cars

COMPETITIVE LANDSCAPE

German operators almost monopolise sales

Ultra-luxury cars gain in popularity

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2012-2017
Table 2 Sales of Luxury Cars: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 5 Forecast Sales of Luxury Cars: Value 2017-2022
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

Performance of luxury goods is reassured in 2017, despite fragility

New Targets, new modes and codes of consumption

Automotive and luxury multinationals largely dominate

Store-based retailing must reinvent itself with emergence of internet retailing

More rational management and investment expected

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2012-2017
Table 9 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 11 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 12 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 14 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Cars in France

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Executive Summary

New Report Guarantee

PROSPECTS

Luxury cars to remain restrained in France despite dynamic growth

Overwhelming domination of SUVs

Vintage versus futuristic cars

COMPETITIVE LANDSCAPE

German operators almost monopolise sales

Ultra-luxury cars gain in popularity

Overview

Why buy this report?

Samples

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Overview

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Table of Contents

Luxury Cars in France - Category analysis

HEADLINES

PROSPECTS

Luxury cars to remain restrained in France despite dynamic growth

Overwhelming domination of SUVs

Vintage versus futuristic cars

COMPETITIVE LANDSCAPE

German operators almost monopolise sales

Ultra-luxury cars gain in popularity

CATEGORY DATA

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

Performance of luxury goods is reassured in 2017, despite fragility

New Targets, new modes and codes of consumption

Automotive and luxury multinationals largely dominate

Store-based retailing must reinvent itself with emergence of internet retailing

More rational management and investment expected

MARKET INDICATORS

MARKET DATA

DEFINITIONS

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