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Country Report

Luxury Cars in

Luxury Cars in France

Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Car culture in France remains associated with social inequality

Sales of luxury cars in France continue to grow steadily, but France is still a relatively small market compared to the UK or Germany as the car culture in France is often associated with social inequality as opposed to individual success. French car manufacturers have stopped producing luxury models and sports cars since the 1950s, and have instead focused the top of their ranges on premium innovative but middle-class cars such as the Citroën DS or more recently the Citroën C5.

New tax on supercars

Development of the luxury car category is also constrained in France by a heavy tax burden compared to that of neighbouring countries. A new tax on luxury yachts, supercars and precious metals was introduced in 2018.

COMPETITIVE LANDSCAPE

German manufacturers dominate

Mercedes-Benz, Audi and BMW are the undisputed top three leading brands of luxury cars in France. Mercedes-Benz’s strong performance in 2017 was driven by the brand’s SUV vehicles, including its top-selling GLC.

Tesla’s high-end electric vehicles struggle to scale up

German automakers were recently hit by a diesel emissions scandal and might develop more electric vehicles in future – a technology they had to date neglected. Conversely, US luxury carmaker Tesla managed to tap into demand for more eco-friendly vehicles and has been selling high-end electric vehicles to wealthy customers.

Hybrid technology answers demand for eco-friendly luxury cars

The hybrid car offer is in full expansion mode in France, with new models being launched every year. With prices close to those of diesel or gasoline cars, hybrid vehicles have seen their sales in France rise strongly in France in the past few years and the upward trend is expected to last.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in France?
What are the major brands in France?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in France - Category analysis

HEADLINES

PROSPECTS

Car culture in France remains associated with social inequality

New tax on supercars

COMPETITIVE LANDSCAPE

German manufacturers dominate

Tesla’s high-end electric vehicles struggle to scale up

Hybrid technology answers demand for eco-friendly luxury cars

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2013-2018
Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

The return of wealthy tourists boosts luxury goods industry

Experiential luxury sales grow

German manufacturers boost the luxury cars category

Digital consumers and omnichannel strategies

The outlook remains largely positive for all categories

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Cars in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Car culture in France remains associated with social inequality

New tax on supercars

COMPETITIVE LANDSCAPE

German manufacturers dominate

Tesla’s high-end electric vehicles struggle to scale up

Hybrid technology answers demand for eco-friendly luxury cars

Overview

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Overview

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Table of Contents

Luxury Cars in France - Category analysis

HEADLINES

PROSPECTS

Car culture in France remains associated with social inequality

New tax on supercars

COMPETITIVE LANDSCAPE

German manufacturers dominate

Tesla’s high-end electric vehicles struggle to scale up

Hybrid technology answers demand for eco-friendly luxury cars

CATEGORY DATA

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

The return of wealthy tourists boosts luxury goods industry

Experiential luxury sales grow

German manufacturers boost the luxury cars category

Digital consumers and omnichannel strategies

The outlook remains largely positive for all categories

MARKET INDICATORS

MARKET DATA

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