In 2018, luxury cars in Germany saw value sales remain stable. With a favourable economic climate, consumers remained interested in buying luxury cars which offer a high level of comfort and status.
Overall, electric cars in Germany command a relatively low share of value sales. This is because of their limited availability, a long waiting list and only slowly developing battery charging infrastructure in the country.
In 2018, the ongoing increase in popularity of SUVs contributed significantly to the sales of the car industry overall. Consequently, luxury car manufacturers continued to focus on this area, with new SUV models being introduced not only in the electric car space, such as the Mercedes EQC, which is available from 2019, but also in the ultra luxury segment , with Lamborghini introducing its first SUV model, the Urus, in 2018.
In 2017, Tesla enjoyed another successful year in Germany as its sales rose significantly. While the company benefited from generally rising demand for electric cars, it was also able to attract consumers through its car designs and strong battery performance.
In Germany, the leading car manufacturers in the luxury segment continued to benefit from the growing popularity of SUVs. As a result, new models are being introduced, with the segment becoming more saturated, such as the X7, BMW’s new flagship SUV and its response to its main rivals’ Audi Q7 and Mercedes GLS.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Cars industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Luxury Cars research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page