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Country Report

Luxury Cars in

Luxury Cars in Italy

Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Accessible luxury cars dominate

Mercedes-Benz, BMW and Audi, which also offer entry-level luxury cars, dominate luxury cars in Italy, together accounting for the vast majority of value sales. Despite the high-end positioning of these brands, their models are regarded as accessible luxury by Italians, with the exception of their flagship cars.

Affordable SUVs remain trendy

Sports utility vehicles (SUVs) remained very trendy in Italy in 2018, accounting for 35% of volume sales of cars (Source: ANFIA, National Automotive Industry Chain Association). SUVs are appreciated by Italian consumers for their spacious interiors and high seat position.

Luxury cars to become more eco-friendly, connected and intelligent

Luxury cars will increasingly be impacted by the sustainability trend, with consumers aiming to purchase “greener” vehicles that have reduced carbon emissions. In Italy, hybrid cars recorded 33% growth in unit sales in the first three months of 2018, to reach 4% of total unit sales, whilst unit sales of natural gas vehicles increased by 30% and electric cars by 77% in the same period (Source: ANFIA).

COMPETITIVE LANDSCAPE

Daimler remains the leader and invests in its new A-Class

Daimler remained the leading player in luxury cars in value terms in 2017, thanks to its Mercedes-Benz brand, which is the most popular brand of luxury cars in Italy, appreciated especially by baby boomers, as it is perceived as elegant and stylish. Mercedes-Benz recorded double-digit growth in 2016 and continued to see strong growth in 2017, mostly thanks to the remarkable performance of its E-Class, although the A-Class remained its most popular model (Source: ANFIA).

BMW X1 and Audi A3 are in high demand

Second-ranked brand BMW’s most demanded model in Italy is the X1, followed by Series 1, its most compact model; both recorded increases in new car registrations in 2017. Growth for the Series 1 was linked to the launch of a new version in 2017, which is sportier and has improved connectivity.

Tesla’s success amongst millennials

The best-performing brand in Italy in 2017 was Tesla, which saw the number of newly registered cars double compared with the previous year. Its Model X showed the strongest growth, but its most sold model remained its Model S (Source: ANFIA).

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Italy?
What are the major brands in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Luxury Cars in Italy

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Executive Summary

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PROSPECTS

Accessible luxury cars dominate

Affordable SUVs remain trendy

Luxury cars to become more eco-friendly, connected and intelligent

COMPETITIVE LANDSCAPE

Daimler remains the leader and invests in its new A-Class

BMW X1 and Audi A3 are in high demand

Tesla’s success amongst millennials

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Why buy this report?

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Megatrends

Country Report

Luxury Cars in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Accessible luxury cars dominate

Affordable SUVs remain trendy

Luxury cars to become more eco-friendly, connected and intelligent

COMPETITIVE LANDSCAPE

Daimler remains the leader and invests in its new A-Class

BMW X1 and Audi A3 are in high demand

Tesla’s success amongst millennials

Overview

Why buy this report?

Samples

Delivery

Overview

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