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Country Report

Luxury Cars in

Luxury Cars in Italy

14 pages, Feb 2019

US$990

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Executive Summary

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PROSPECTS

Accessible luxury cars dominate

Mercedes-Benz, BMW and Audi, which also offer entry-level luxury cars, dominate luxury cars in Italy, together accounting for the vast majority of value sales. Despite the high-end positioning of these brands, their models are regarded as accessible luxury by Italians, with the exception of their flagship cars.

Affordable SUVs remain trendy

Sports utility vehicles (SUVs) remained very trendy in Italy in 2018, accounting for 35% of volume sales of cars (Source: ANFIA, National Automotive Industry Chain Association). SUVs are appreciated by Italian consumers for their spacious interiors and high seat position.

Luxury cars to become more eco-friendly, connected and intelligent

Luxury cars will increasingly be impacted by the sustainability trend, with consumers aiming to purchase “greener” vehicles that have reduced carbon emissions. In Italy, hybrid cars recorded 33% growth in unit sales in the first three months of 2018, to reach 4% of total unit sales, whilst unit sales of natural gas vehicles increased by 30% and electric cars by 77% in the same period (Source: ANFIA).

COMPETITIVE LANDSCAPE

Daimler remains the leader and invests in its new A-Class

Daimler remained the leading player in luxury cars in value terms in 2017, thanks to its Mercedes-Benz brand, which is the most popular brand of luxury cars in Italy, appreciated especially by baby boomers, as it is perceived as elegant and stylish. Mercedes-Benz recorded double-digit growth in 2016 and continued to see strong growth in 2017, mostly thanks to the remarkable performance of its E-Class, although the A-Class remained its most popular model (Source: ANFIA).

BMW X1 and Audi A3 are in high demand

Second-ranked brand BMW’s most demanded model in Italy is the X1, followed by Series 1, its most compact model; both recorded increases in new car registrations in 2017. Growth for the Series 1 was linked to the launch of a new version in 2017, which is sportier and has improved connectivity.

Tesla’s success amongst millennials

The best-performing brand in Italy in 2017 was Tesla, which saw the number of newly registered cars double compared with the previous year. Its Model X showed the strongest growth, but its most sold model remained its Model S (Source: ANFIA).

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Italy?
What are the major brands in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in Italy - Category analysis

HEADLINES

PROSPECTS

Accessible luxury cars dominate

Affordable SUVs remain trendy

Luxury cars to become more eco-friendly, connected and intelligent

COMPETITIVE LANDSCAPE

Daimler remains the leader and invests in its new A-Class

BMW X1 and Audi A3 are in high demand

Tesla’s success amongst millennials

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2013-2018
Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthy growth in luxury goods in Italy is driven by experiential luxury

Recovering domestic demand and steady international expenditure

Automotive and domestic fashion designer brands lead in Italy

Internet retailing continues to grow as consumers seek omnichannel experiences

Luxury goods is expected to record solid growth in the forecast period

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Cars in Italy

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Executive Summary

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PROSPECTS

Accessible luxury cars dominate

Affordable SUVs remain trendy

Luxury cars to become more eco-friendly, connected and intelligent

COMPETITIVE LANDSCAPE

Daimler remains the leader and invests in its new A-Class

BMW X1 and Audi A3 are in high demand

Tesla’s success amongst millennials

Overview

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Overview

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Table of Contents

Luxury Cars in Italy - Category analysis

HEADLINES

PROSPECTS

Accessible luxury cars dominate

Affordable SUVs remain trendy

Luxury cars to become more eco-friendly, connected and intelligent

COMPETITIVE LANDSCAPE

Daimler remains the leader and invests in its new A-Class

BMW X1 and Audi A3 are in high demand

Tesla’s success amongst millennials

CATEGORY DATA

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthy growth in luxury goods in Italy is driven by experiential luxury

Recovering domestic demand and steady international expenditure

Automotive and domestic fashion designer brands lead in Italy

Internet retailing continues to grow as consumers seek omnichannel experiences

Luxury goods is expected to record solid growth in the forecast period

MARKET INDICATORS

MARKET DATA

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