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Country Report

Luxury Cars in

Luxury Cars in Malaysia

16 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Entry-level luxury cars enjoy strong attention

Entry-level luxury car brands like Mercedes-Benz and BMW continue to enjoy strong attention from consumers in Malaysia. Middle-high income consumers are significantly attracted by entry-level luxury cars as a first step towards trading up from non-luxury car brands.

Stronger visibility for green-technology luxury cars

Malaysia has seen the launch of many luxury car models with greener technology to attract consumers with more environmental concerns in recent years. Luxury cars offering greener technology like hybrid versions were launched simultaneously by various leading brands like BMW, Mercedes-Benz and Lexus.

Uncertainty over government assistance

The Malaysian government has shown strong interest in encouraging locally assembled energy-efficient vehicles (EEVs) and hybrid vehicles in the past. Nevertheless, the government has yet to officially announce an extension of the incentives provided to manufacturers.

COMPETITIVE LANDSCAPE

Outstanding performance by Mercedes-Benz

Mercedes-Benz posted outstanding sales within luxury cars in Malaysia during the review period. The company aggressively launched new car models between 2016 and 2017 to boost demand in Malaysia.

Growing demand for hybrid cars

Premium hybrid cars are also in high demand among Mercedes-Benz consumers in Malaysia. Over the forecast period, Mercedes-Benz Malaysia aims to launch more new car models in response to rising demand.

Authorised dealers remain key distribution channel for supercars

The sole official distributor and distributor of various supercar brands like Ferrari and Maserati remains Naza Italia in Malaysia. Naza Italia has shown rising commitment regarding distributorship agreements with Ferrari by investing more in the setup of the new Ferrari City Showrooom at Naza Platinum Park to boost brand presence for Ferrari in Malaysia.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Malaysia?
What are the major brands in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in Malaysia - Category analysis

HEADLINES

PROSPECTS

Entry-level luxury cars enjoy strong attention

Stronger visibility for green-technology luxury cars

Uncertainty over government assistance

COMPETITIVE LANDSCAPE

Outstanding performance by Mercedes-Benz

Growing demand for hybrid cars

Authorised dealers remain key distribution channel for supercars

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2012-2017
Table 2 Sales of Luxury Cars: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 5 Forecast Sales of Luxury Cars: Value 2017-2022
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Demand for luxury goods remains strong

Demand for luxury goods continues to rise despite volatile economy

International brands continue to dominate sales

Physical stores dominate distribution of luxury goods

Slow positive outlook forecasted in luxury goods

MARKET INDICATOR

Table 7 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2012-2017
Table 9 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 11 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 12 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 14 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Cars in Malaysia

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Executive Summary

New Report Guarantee

PROSPECTS

Entry-level luxury cars enjoy strong attention

Stronger visibility for green-technology luxury cars

Uncertainty over government assistance

COMPETITIVE LANDSCAPE

Outstanding performance by Mercedes-Benz

Growing demand for hybrid cars

Authorised dealers remain key distribution channel for supercars

Overview

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Overview

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Table of Contents

Luxury Cars in Malaysia - Category analysis

HEADLINES

PROSPECTS

Entry-level luxury cars enjoy strong attention

Stronger visibility for green-technology luxury cars

Uncertainty over government assistance

COMPETITIVE LANDSCAPE

Outstanding performance by Mercedes-Benz

Growing demand for hybrid cars

Authorised dealers remain key distribution channel for supercars

CATEGORY DATA

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Demand for luxury goods remains strong

Demand for luxury goods continues to rise despite volatile economy

International brands continue to dominate sales

Physical stores dominate distribution of luxury goods

Slow positive outlook forecasted in luxury goods

MARKET INDICATOR

MARKET DATA

SOURCES

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