The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2019
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In 2018, the rising number of environmentally-conscious consumers in Malaysia boosted demand for green luxury cars like plug-in hybrid electric vehicles. BMW launched its plug-in hybrid the BMW 530e Sport, which features eDrive Technology, in January 2018 in Malaysia.
The rising popularity of SUVs in Malaysia has led to an increasing number of new launches from luxury car makers. Following the popularity of the GLA and GLC models from Mercedes-Benz, the manufacturer launched a special GLA Night Edition with an attractive new shaped body.
Mercedes-Benz remained the clear leader in luxury cars in 2017 thanks to an effective marketing strategy. The company focuses on various promotional activities to boost sales, with these having contributed to the growing popularity of its SUV range.
Authorised car dealers like Hap Seng Star and Auto Bavaria serve as major distribution channels for luxury car brands like Mercedes-Benz and BMW across the country. Apart from these main authorised dealers, brand owners like Mercedes-Benz and BMW continue to seek new partners in new areas.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Cars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.