In 2018, the rising number of environmentally-conscious consumers in Malaysia boosted demand for green luxury cars like plug-in hybrid electric vehicles. BMW launched its plug-in hybrid the BMW 530e Sport, which features eDrive Technology, in January 2018 in Malaysia.
The rising popularity of SUVs in Malaysia has led to an increasing number of new launches from luxury car makers. Following the popularity of the GLA and GLC models from Mercedes-Benz, the manufacturer launched a special GLA Night Edition with an attractive new shaped body.
Mercedes-Benz remained the clear leader in luxury cars in 2017 thanks to an effective marketing strategy. The company focuses on various promotional activities to boost sales, with these having contributed to the growing popularity of its SUV range.
Authorised car dealers like Hap Seng Star and Auto Bavaria serve as major distribution channels for luxury car brands like Mercedes-Benz and BMW across the country. Apart from these main authorised dealers, brand owners like Mercedes-Benz and BMW continue to seek new partners in new areas.
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Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Cars industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Luxury Cars research and analysis database.
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