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Learn moreFeb 2019
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Demand for luxury cars in Romania is on an upwards trajectory. The surging trend points to higher disposable incomes, better lifestyles and consumer aspirations.
There are several factors that are responsible for the growth of luxury cars in Romania. Firstly, the purchasing power of local consumers has increased over the years due to the rising mid-income segment.
Luxury cars is sensitive to macroeconomic pressures, and some of the factors influencing growth include rising purchasing power of consumers, which has increased. As the competition intensifies, luxury car manufacturers try to create different innovations to broaden their product offering.
Mercedes-Benz retained its leadership of luxury cars in 2017 in Romania. The Stuttgart brand is characterised by perfectionism, a special quality among car manufacturers.
Pre-owned cars have become an attractive option for many Romanians who like to drive Mercedes-Benz, Audi and BMW amongst others. One of the reasons for the high demand for these cars is because they depreciate slower than mid-range cars and hence offer great value.
Luxury cars in Romania is expected to record strong current value growth over the forecast period due to an improved economy and consequently an increase in the number of high net worth individuals, electrification, and technology. However, luxury cars faces some challenges such as pre-owned luxury cars, and regulation and environmental issues.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Cars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.