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Country Report

Luxury Cars in

Luxury Cars in Romania

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury cars continues to expand

Demand for luxury cars in Romania is on an upwards trajectory. The surging trend points to higher disposable incomes, better lifestyles and consumer aspirations.

Variety of factors responsible for growth of luxury cars in Romania

There are several factors that are responsible for the growth of luxury cars in Romania. Firstly, the purchasing power of local consumers has increased over the years due to the rising mid-income segment.

Innovation to broaden product offering

Luxury cars is sensitive to macroeconomic pressures, and some of the factors influencing growth include rising purchasing power of consumers, which has increased. As the competition intensifies, luxury car manufacturers try to create different innovations to broaden their product offering.

COMPETITIVE LANDSCAPE

Mercedes-Benz leads luxury cars in Romania

Mercedes-Benz retained its leadership of luxury cars in 2017 in Romania. The Stuttgart brand is characterised by perfectionism, a special quality among car manufacturers.

Pre-owned luxury cars to expand

Pre-owned cars have become an attractive option for many Romanians who like to drive Mercedes-Benz, Audi and BMW amongst others. One of the reasons for the high demand for these cars is because they depreciate slower than mid-range cars and hence offer great value.

Reasons for further growth

Luxury cars in Romania is expected to record strong current value growth over the forecast period due to an improved economy and consequently an increase in the number of high net worth individuals, electrification, and technology. However, luxury cars faces some challenges such as pre-owned luxury cars, and regulation and environmental issues.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Romania?
What are the major brands in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in Romania - Category analysis

HEADLINES

PROSPECTS

Luxury cars continues to expand

Variety of factors responsible for growth of luxury cars in Romania

Innovation to broaden product offering

COMPETITIVE LANDSCAPE

Mercedes-Benz leads luxury cars in Romania

Pre-owned luxury cars to expand

Reasons for further growth

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2013-2018
Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

New attributes for luxury goods

Luxury goods displays prominent growth

Competition is fierce

Luxury adapting to an omnichannel world

Challenges and opportunities facing luxury goods in Romania

MARKET DATA

Table 7 Sales of Luxury Goods by Category: Value 2013-2018
Table 8 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 10 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 11 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 13 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Cars in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury cars continues to expand

Variety of factors responsible for growth of luxury cars in Romania

Innovation to broaden product offering

COMPETITIVE LANDSCAPE

Mercedes-Benz leads luxury cars in Romania

Pre-owned luxury cars to expand

Reasons for further growth

Overview

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Overview

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Table of Contents

Luxury Cars in Romania - Category analysis

HEADLINES

PROSPECTS

Luxury cars continues to expand

Variety of factors responsible for growth of luxury cars in Romania

Innovation to broaden product offering

COMPETITIVE LANDSCAPE

Mercedes-Benz leads luxury cars in Romania

Pre-owned luxury cars to expand

Reasons for further growth

CATEGORY DATA

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

New attributes for luxury goods

Luxury goods displays prominent growth

Competition is fierce

Luxury adapting to an omnichannel world

Challenges and opportunities facing luxury goods in Romania

MARKET DATA

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