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Country Report
Luxury Cars in Romania
12 pages, Feb 2018
US$990Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Luxury cars outperforms the auto market
The luxury cars category grows faster than the overall automobiles market in Romania. The category’s performance is not surprising, as the financial crisis that started 10 years ago has been unable to temper Romanians’ appetite for expensive cars with top specifications.
Price remains the key factor
In Romania, price remained an important factor in the purchase decision and Romanians’ appetite for negotiation was noted. However, many consumers believe that prices in Romania must necessarily be lower than elsewhere.
Consumer profile
Within luxury cars in Romania, research confirms that there is no standard consumer profile. The majority are men but many women appreciate such brands and buyers’ ages range from 18 to 80, but especially the 32 to 45 age group.
COMPETITIVE LANDSCAPE
Mercedes-Benz – the best-selling luxury car in Romania
Mercedes-Benz remained the leading brand and registered strong current retail value growth in 2016. Other brands registered double- and triple-digit current retail value growth, such as BMW, Audi, Porsche and Jaguar but held lower shares.
Romanians prefer SUVs and crossovers
According to the Association of Automobile Manufacturers and Importers (APIA) in Romania, car-buying behaviour changed over the last few years. SUVs gained popularity over the review period, while compact automobiles (C class) – the largest segment – lost retail value share.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Delivery
Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Cars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Cars in Romania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Luxury Cars in Romania?
- What are the major brands in Romania?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our
Want to find out more about this report?
Request more informationTable of Contents
Luxury Cars in Romania - Category analysis
HEADLINES
PROSPECTS
Luxury cars outperforms the auto market
Price remains the key factor
Consumer profile
COMPETITIVE LANDSCAPE
Mercedes-Benz – the best-selling luxury car in Romania
Romanians prefer SUVs and crossovers
CATEGORY DATA
Table 1 Sales of Luxury Cars: Value 2012-2017Table 2 Sales of Luxury Cars: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 5 Forecast Sales of Luxury Cars: Value 2017-2022
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2017-2022
Luxury Goods in Romania - Industry Overview
EXECUTIVE SUMMARY
Luxury goods exceeds expectations
Romanian consumers prefer to buy luxury goods from abroad
The online market for luxury goods in Romania
Opportunities for luxury goods in Romania
MARKET INDICATOR
Table 7 Number of High Net Worth Individuals (HNWI): 2012-2017MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2012-2017Table 9 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 11 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 12 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 14 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Luxury Cars in Taiwan | Apr 2018
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- Luxury Cars in the Netherlands | Feb 2018
- Luxury Cars in the Philippines | Feb 2018
- Luxury Cars in the United Arab Emirates | Feb 2018
- Luxury Cars in the United Kingdom | Mar 2018
- Luxury Cars in the US | Feb 2018
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Complete Catalogue
Country Reports
- Luxury Cars in Argentina | Jan 2018
- Luxury Cars in Australia | Feb 2018
- Luxury Cars in Brazil | Feb 2018
- Luxury Cars in Canada | Feb 2018
- Luxury Cars in China | Aug 2018
- Luxury Cars in France | Feb 2018
- Luxury Cars in Germany | Feb 2018
- Luxury Cars in Hong Kong, China | Feb 2018
- Luxury Cars in India | Feb 2018
- Luxury Cars in Indonesia | Feb 2018
- Luxury Cars in Italy | Feb 2018
- Luxury Cars in Japan | Feb 2018
- Luxury Cars in Malaysia | Feb 2018
- Luxury Cars in Mexico | Feb 2018
- Luxury Cars in Poland | Feb 2018
- Luxury Cars in Russia | Feb 2018
- Luxury Cars in Singapore | Mar 2018
- Luxury Cars in South Africa | Feb 2018
- Luxury Cars in South Korea | Feb 2018
- Luxury Cars in Spain | Feb 2018
- Luxury Cars in Sweden | Feb 2018
- Luxury Cars in Switzerland | Feb 2018
- Luxury Cars in Taiwan | Apr 2018
- Luxury Cars in Thailand | Feb 2018
- Luxury Cars in the Netherlands | Feb 2018
- Luxury Cars in the Philippines | Feb 2018
- Luxury Cars in the United Arab Emirates | Feb 2018
- Luxury Cars in the United Kingdom | Mar 2018
- Luxury Cars in the US | Feb 2018
- Luxury Cars in Turkey | Feb 2018
- Luxury Cars in Ukraine | Feb 2018