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Country Report

Luxury Cars in

Luxury Cars in Russia

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury cars less volatile during financial crisis

Luxury cars in Russia targets only the most affluent consumers. As such, during the economic recession of 2015-2017, luxury cars outperformed the overall automotive industry in Russia and demonstrated lower price elasticity of demand and lower volatility.

Quotes system and Era-glonass equipment complicates supply of luxury cars

In Russia, luxury car dealerships work on a quota basis, ordering and receiving limited numbers of cars per year. Generally, a dealership’s allocation depends largely on previous sales results and effective planning.

Emphasis on new Sizeable Models

Producers of luxury cars introduce new unique models each year. In 2018, producers introduced a greater number of new crossover and SUV models.

COMPETITIVE LANDSCAPE

Mercedes-Benz Russia SAO maintains its clear lead

Mercedes-Benz Russia SAO remained the clear leader in luxury cars in 2018 thanks to effective range diversification and high brand recognition among wealthy Russians. The company sought to occupy all possible niches and provide unique options demanded by affluent consumers.

Lexus preserves sufficient dominance in SUV class

Toyota Motor Corp’s Lexus remained the most successful luxury SUV brand in 2018. According to Avtostat data, Lexus accounted for over 90% of total brand value sales of luxury SUVs in Russia.

Internet as new platform for developments and advertising

Growing internet use and the increasing importance of digital advertising and the internet as a valuable platform for customer communications encouraged players to invest significantly in online operations. Luxury cars were distributed mostly via authorised dealerships, which offered high levels of personal service.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Russia?
What are the major brands in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Luxury Cars in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury cars less volatile during financial crisis

Quotes system and Era-glonass equipment complicates supply of luxury cars

Emphasis on new Sizeable Models

COMPETITIVE LANDSCAPE

Mercedes-Benz Russia SAO maintains its clear lead

Lexus preserves sufficient dominance in SUV class

Internet as new platform for developments and advertising

Overview

Why buy this report?

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Overview

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Megatrends

Country Report

Luxury Cars in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury cars less volatile during financial crisis

Quotes system and Era-glonass equipment complicates supply of luxury cars

Emphasis on new Sizeable Models

COMPETITIVE LANDSCAPE

Mercedes-Benz Russia SAO maintains its clear lead

Lexus preserves sufficient dominance in SUV class

Internet as new platform for developments and advertising

Overview

Why buy this report?

Samples

Delivery

Overview

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Why buy this report?

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