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Country Report

Luxury Cars in

Luxury Cars in South Africa

Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wide gap in South Africa’s income distribution

Luxury cars registered positive retail value growth in 2018. Luxury cars are still in demand by high net worth individuals given that they are the ultimate status symbol.

High net worth individuals drive sales

The clientele for high-value cars are high net worth individuals and consumers in the upper income bracket, earning a high salary but who may not necessarily be wealthy. High net worth individuals are price-inelastic and have the necessary income stream to support the purchase and subsequent maintenance of a luxury car.

Challenging retail environment forecast

The anaemic economic situation, characterised by rising unemployment, higher income taxes, restricted access to credit, and marginal recovery from recession are having an impact on consumer behaviour. The weakening of the rand against major currencies is adding upward pressure to unit prices.

COMPETITIVE LANDSCAPE

High concentration defines competitive landscape in luxury cars

Almost all retail value sales of luxury cars are accounted for by the leading four brands, namely Mercedes-Benz, BMW, Audi and Land Rover. The success of the top four brands lies in the fact that they have a wider product offering with more varied model ranges at different price points, even within their luxury range.

High-priced brands achieve a low retail value share

The remaining small retail value share in the category consists of other brands such as Porsche, Jaguar, Lexus, Ferrari and Maserati. High-priced brands such as Ferrari have a very low retail value share of luxury cars in South Africa because they appeal to only a highly niche number of consumers, primarily high net worth individuals.

Personalisation increasing theme

Consumers of luxury cars enjoy the option of being able to personalise their vehicles, while most also consider service levels among their most important reasons behind purchasing a luxury car. Given these criteria, such consumers expect to receive a positive shopping experience.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in South Africa?
What are the major brands in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Luxury Cars in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wide gap in South Africa’s income distribution

High net worth individuals drive sales

Challenging retail environment forecast

COMPETITIVE LANDSCAPE

High concentration defines competitive landscape in luxury cars

High-priced brands achieve a low retail value share

Personalisation increasing theme

Overview

Why buy this report?

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Overview

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Megatrends

Country Report

Luxury Cars in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wide gap in South Africa’s income distribution

High net worth individuals drive sales

Challenging retail environment forecast

COMPETITIVE LANDSCAPE

High concentration defines competitive landscape in luxury cars

High-priced brands achieve a low retail value share

Personalisation increasing theme

Overview

Why buy this report?

Samples

Delivery

Overview

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Why buy this report?

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