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Country Report

Luxury Cars in

Luxury Cars in South Africa

15 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further confirmation of the wide income distribution gap in South Africa

Luxury cars registered retail value growth in 2017, after experiencing decline in the previous year. Luxury cars are still in demand by high net worth individuals as they are the ultimate status symbol.

Types of consumer

The clientele for high-value cars are high net worth individuals and consumers in the upper income bracket earning a high salary but who may not necessarily be wealthy. High net worth individuals are price-inelastic and have the necessary income stream to support the purchase and subsequent maintenance of a luxury car.

Challenging retail environment forecast

Retail value sales of luxury cars are expected to decline over the forecast period. The anaemic economic situation, characterised by rising unemployment, higher income taxes, restricted access to credit, the country slipping into recession and then marginally recovering, has an impact on consumer behaviour.

COMPETITIVE LANDSCAPE

High concentration defines the luxury cars landscape

Almost all retail value sales of luxury cars are taken by the top four brands, namely Mercedes-Benz, BMW, Audi and Land Rover. The success of the top four brands lies in the fact that they have a wider product offering with more varied model ranges at different price points, even within their luxury segment.

High-priced brands hold a small retail value share

The remaining small retail value share consists of other brands such as Porsche, Jaguar, Lexus, Ferrari and Maserati. High-priced brands such as Ferrari have a very low retail value share of luxury cars in South Africa because they appeal only to a very small niche of consumers, primarily high net worth individuals.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in South Africa?
What are the major brands in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in South Africa - Category analysis

HEADLINES

PROSPECTS

Further confirmation of the wide income distribution gap in South Africa

Types of consumer

Challenging retail environment forecast

COMPETITIVE LANDSCAPE

High concentration defines the luxury cars landscape

High-priced brands hold a small retail value share

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2012-2017
Table 2 Sales of Luxury Cars: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 5 Forecast Sales of Luxury Cars: Value 2017-2022
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

Lower total value growth registered in luxury goods in 2017

No major brand launches

Luxury goods remains highly fragmented

Non-grocery specialists continues to dominate the distribution of luxury goods

Luxury goods expected to decline over the forecast period

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2012-2017
Table 9 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 11 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 12 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 14 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Cars in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Further confirmation of the wide income distribution gap in South Africa

Types of consumer

Challenging retail environment forecast

COMPETITIVE LANDSCAPE

High concentration defines the luxury cars landscape

High-priced brands hold a small retail value share

Overview

Why buy this report?

Samples

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Overview

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Table of Contents

Luxury Cars in South Africa - Category analysis

HEADLINES

PROSPECTS

Further confirmation of the wide income distribution gap in South Africa

Types of consumer

Challenging retail environment forecast

COMPETITIVE LANDSCAPE

High concentration defines the luxury cars landscape

High-priced brands hold a small retail value share

CATEGORY DATA

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

Lower total value growth registered in luxury goods in 2017

No major brand launches

Luxury goods remains highly fragmented

Non-grocery specialists continues to dominate the distribution of luxury goods

Luxury goods expected to decline over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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