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Country Report

Luxury Cars in

Luxury Cars in Thailand

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth set to be driven by new products and services

Luxury cars is predicted to continue to perform strongly in the forecast period. Demand is likely to be reinforced by strong inputs from existing brands and dealers.

Market factors and players set to shape category performance

While new product innovations, after-sale services and new touch points are considered key factors in fuelling sales of luxury cars in Thailand, macroeconomic factors are also expected to shape the performance of the category in the forecast period. New laws and excise taxes remain under consideration for imported luxury cars with a value of THB10 million or over in Thailand.

New options to widen the demand for luxury cars

The increasing presence of luxury cars on the road generates greater recognition among consumers. As luxury cars are offered at high price points and are affordable to relatively few consumers, Thailand is likely to witness the burgeoning of auto-loan services and availability of preowned cars in the market.

COMPETITIVE LANDSCAPE

Mercedes-Benz is the leading brand

Mercedes-Benz (Thailand) generates outstanding sales performances within luxury cars. The Mercedes-Benz brand merges its integrated marketing strategies with new product launches to respond to the dynamic demand in the marketplace.

BMW adjusts its offer to suit customers

BMW remained the second-ranked brand to Mercedes-Benz in luxury cars in 2017. Despite a change in pricing structure due to the excise tax scheme in Thailand, BMW has taken a further step in adjusting the selling price by providing a variety of packages for customers.

Sports and SUV luxury cars gain ground

Apart from Mercedes-Benz and BMW, the mainstream luxury car brands in Thailand, a number of dealers and retailers import other branded luxury cars to respond to the demand in the market. Sports and SUV models are gaining popularity among consumers and the offer is increasing from brands like Maserati, Ferrari and Porsche.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Thailand?
What are the major brands in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in Thailand - Category analysis

HEADLINES

PROSPECTS

Growth set to be driven by new products and services

Market factors and players set to shape category performance

New options to widen the demand for luxury cars

COMPETITIVE LANDSCAPE

Mercedes-Benz is the leading brand

BMW adjusts its offer to suit customers

Sports and SUV luxury cars gain ground

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2013-2018
Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

Table 7 Sales of Luxury Goods by Category: Value 2013-2018
Table 8 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 10 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 11 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 13 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Cars in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth set to be driven by new products and services

Market factors and players set to shape category performance

New options to widen the demand for luxury cars

COMPETITIVE LANDSCAPE

Mercedes-Benz is the leading brand

BMW adjusts its offer to suit customers

Sports and SUV luxury cars gain ground

Overview

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Overview

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Table of Contents

Luxury Cars in Thailand - Category analysis

HEADLINES

PROSPECTS

Growth set to be driven by new products and services

Market factors and players set to shape category performance

New options to widen the demand for luxury cars

COMPETITIVE LANDSCAPE

Mercedes-Benz is the leading brand

BMW adjusts its offer to suit customers

Sports and SUV luxury cars gain ground

CATEGORY DATA

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

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