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Country Report

Luxury Cars in

Luxury Cars in the Netherlands

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Self-parking and driving technology trigger consumer interest

Besides design, the demand for luxury cars will be focused on the inclusion of technological innovations that aim to provide convenience and safety, such as products that adapt to changes in traffic conditions. Functions such as adaptive cruise control or lane departure warning systems are already in use and are likely to lead to the introduction of self-driving cars.

Event marketing – a tool to deliver a unique brand experience

With the rise of internet retailing and the ease of comparing prices and options online, luxury car buyers in the Netherlands are very well informed and require less advice in the showroom. In this context, event marketing is increasingly used by car manufacturers to reach a wider consumer base and build an emotional bond with them, taking a local approach in the country with a focus on Eindhoven due to its concentration of high net worth individuals.

COMPETITIVE LANDSCAPE

Mercedes-Benz launches renewed A-Class model in Amsterdam

Mercedes-Benz is the top brand in luxury cars in the Netherlands, registering healthy value growth in 2017 as a result of intensified promotion and the release of new models. The manufacturer offers a diverse range of models, with increasing focus on sustainable hybrid and electric systems, SUVs and sports cars.

Tesla strikes a chord with Dutch consumers

Tesla has registered rapid growth in sales in the Netherlands as more consumers are becoming interested in luxury electric cars. The brand is performing well in the country, having received a positive consumer response.

Porsche is committed to electric technology

Porsche is laying the path to the development and launch of new models with electric technology. The manufacturer is working to launch a new electric model, called Taycan, in 2020.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Netherlands?
What are the major brands in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Self-parking and driving technology trigger consumer interest

Event marketing – a tool to deliver a unique brand experience

COMPETITIVE LANDSCAPE

Mercedes-Benz launches renewed A-Class model in Amsterdam

Tesla strikes a chord with Dutch consumers

Porsche is committed to electric technology

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2013-2018
Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Luxury Goods in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Good performance driven by both international and domestic demand

Luxury cars dominates and interest in niche Dutch brands rises

Luxury brands turn to limited editions and personalisation

Chronext epitomises the rising demand for preowned luxury goods

Luxury goods faces consumer shifts and distribution changes

MARKET DATA

Table 7 Sales of Luxury Goods by Category: Value 2013-2018
Table 8 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 10 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 11 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 13 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Cars in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Self-parking and driving technology trigger consumer interest

Event marketing – a tool to deliver a unique brand experience

COMPETITIVE LANDSCAPE

Mercedes-Benz launches renewed A-Class model in Amsterdam

Tesla strikes a chord with Dutch consumers

Porsche is committed to electric technology

Overview

Why buy this report?

Samples

Delivery

Overview

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Table of Contents

Luxury Cars in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Self-parking and driving technology trigger consumer interest

Event marketing – a tool to deliver a unique brand experience

COMPETITIVE LANDSCAPE

Mercedes-Benz launches renewed A-Class model in Amsterdam

Tesla strikes a chord with Dutch consumers

Porsche is committed to electric technology

CATEGORY DATA

Luxury Goods in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Good performance driven by both international and domestic demand

Luxury cars dominates and interest in niche Dutch brands rises

Luxury brands turn to limited editions and personalisation

Chronext epitomises the rising demand for preowned luxury goods

Luxury goods faces consumer shifts and distribution changes

MARKET DATA

SOURCES

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