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Learn moreFeb 2019
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Besides design, the demand for luxury cars will be focused on the inclusion of technological innovations that aim to provide convenience and safety, such as products that adapt to changes in traffic conditions. Functions such as adaptive cruise control or lane departure warning systems are already in use and are likely to lead to the introduction of self-driving cars.
With the rise of internet retailing and the ease of comparing prices and options online, luxury car buyers in the Netherlands are very well informed and require less advice in the showroom. In this context, event marketing is increasingly used by car manufacturers to reach a wider consumer base and build an emotional bond with them, taking a local approach in the country with a focus on Eindhoven due to its concentration of high net worth individuals.
Mercedes-Benz is the top brand in luxury cars in the Netherlands, registering healthy value growth in 2017 as a result of intensified promotion and the release of new models. The manufacturer offers a diverse range of models, with increasing focus on sustainable hybrid and electric systems, SUVs and sports cars.
Tesla has registered rapid growth in sales in the Netherlands as more consumers are becoming interested in luxury electric cars. The brand is performing well in the country, having received a positive consumer response.
Porsche is laying the path to the development and launch of new models with electric technology. The manufacturer is working to launch a new electric model, called Taycan, in 2020.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Netherlands with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.