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Country Report

Luxury Cars in

Luxury Cars in the United Arab Emirates

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New VAT slows luxury cars sales

The recent introduction of a 5% VAT has had a negative impact on demand for big ticket items such as luxury cars, thus impacting demand in 2018. Price competition will remain intense as deals such as good finance options and free aftersales service increase the value of a package.

Growing focus on aftersales service

In addition, dealers have also started offering free insurance, extended warranties and longer service contracts to attract consumers. Dealer margins will therefore continue to be squeezed in the short term.

Environmental awareness impacting demand

The shift towards greener energy and automobiles continues in the United Arab Emirates, with a growing number of consumers demanding cars that are eco-friendly, economical, have low pollutant emissions and a relatively low impact on the environment. Consequently, cars that run on alternative fuels such as Liquid Petroleum Gas (LPG) and Compressed Natural Gas (CNG) are becoming more available.

COMPETITIVE LANDSCAPE

Mercedes-Benz leads in luxury cars

Luxury cars play a significant role in the United Arab Emirates’ driving culture, and are exclusively international brands. Mercedes-Benz has a long-established presence and remains the leading brand, although others are challenging its reputation as the number one dependable, high-status alternative – Jumeirah, for example, which has now edged in front of BMW and Lexus to rank second.

Rising demand for Asian brands

With competition intensifying and little scope for further growth, prices are being driven downwards, with many suppliers adjusting after sales package prices (regular maintenance and servicing, parts etc.) in line with competition.

Increased focus on domestic production

As part of the government’s efforts to diversify away from reliance on oil, it is expected that the government in the United Arab Emirates will look to boost domestic manufacturing in areas like automotive parts manufacturing.

Rising competition putting pressure on prices

Oversupply remains a key concern within luxury cars in the United Arab Emirates, with dealers struggling to work out how much stock to maintain over the forecast period. In a bid to avoid price wars, companies will continue to look to better match supply with demand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in United Arab Emirates?
What are the major brands in United Arab Emirates?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Luxury Cars in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New VAT slows luxury cars sales

Growing focus on aftersales service

Environmental awareness impacting demand

COMPETITIVE LANDSCAPE

Mercedes-Benz leads in luxury cars

Rising demand for Asian brands

Increased focus on domestic production

Rising competition putting pressure on prices

Overview

Why buy this report?

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Overview

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Megatrends

Country Report

Luxury Cars in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New VAT slows luxury cars sales

Growing focus on aftersales service

Environmental awareness impacting demand

COMPETITIVE LANDSCAPE

Mercedes-Benz leads in luxury cars

Rising demand for Asian brands

Increased focus on domestic production

Rising competition putting pressure on prices

Overview

Why buy this report?

Samples

Delivery

Overview

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